Basically, the following applies: Every company should deal with the topic of social media. It is important to find out to what extent your own target group uses social media and whether the products or services you offer are discussed on social media. To do this, search social media or general search engines for your company and brand name. Additionally, search for keywords related to your offering. It is helpful to phrase the search as a question. Adding “rating” to the query can also yield interesting hits.