BGH: Advertisements that feature test verdicts without referencing the source are unlawful

BGH: Advertisements that feature test verdicts without referencing the source are unlawful

Advertisements that feature test verdicts must include a reference to the source that is clearly visible to consumers. That was the verdict of the Bundesgerichtshof (BGH) – Germany”s Federal Supreme Court – in a ruling from April 25, 2021 (Az.: I ZR 134/29).

Products that perform well in tests conducted by prestigious institutions can draw on these accolades as a source of positive publicity.… mehr “BGH: Advertisements that feature test verdicts without referencing the source are unlawful”