Twitter recently changed its terms of service for all third-party applications such as social media tools. Twitter’s new policies affect the way these applications interact with the platform. As part of this change, Twitter is gradually suspending all current Twitter connections.
In essence, Twitter has transitioned from a free service to a subscription-based model, ranging from a limited free plan to a comprehensive, volume-based paid plan. Please be aware that this situation affects all third-party tools that interact with Twitter. Many tool providers have since completely discontinued their support for integration with Twitter.
To overcome these new obstacles and to provide our users with a better solution for Twitter posts, the Blog2Social team is currently implementing a new option that will enable you to fully leverage Twitter’s features for sharing your content through Blog2Social. These modifications will be implemented with the Update 7.2 by July, the 24th. We will keep you updated on this post, so make sure to check back soon!
Keep Tweeting with Blog2Social Using Your Unique Twitter API
With the upcoming Blog2Social update you will maintain the ability to connect and share your content on Twitter. This will be achieved by assigning each user a unique Twitter API key, providing a direct and exclusive connection from Blog2Social to Twitter. An API, or Application Programming Interface, is a secure conduit that enables software applications to interact and safely exchange data.
We will provide you with detailed instructions on how to get your own Twitter API key and how to set up a new Twitter connection with Blog2Social shortly. After completing these steps, you will be able to re-establish the connection to your account and to leverage Twitter’s features with Blog2Social along with your needs.
How to Connect Your Twitter Account with Blog2Social
Once Twitter has provided you with your unique API key, you can enter this key in your Blog2Social settings to establish the connection to your Twitter account and use the service with Blog2Social.
With the suspension of the current connections by Twitter, any scheduled posts that were prepared via that connection will unfortunately not be able to be posted as planned.
Once the new connection is established, you will be able to schedule tweets as usual for any time you wish with just a few simple clicks.
Understanding Twitter’s New Plans
As part of their new terms of service for third party tools, Twitter introduced plans that offer different options, rules and regulations. These plans aim at improving the user experience, facilitate moderation, and enhance the overall ecosystem on Twitter. Let’s explore the details what this means for you:
Free plan: basic access with a limit of 1,500 tweets per month
Basic plan: offers access to 2 apps, allowing for up to 3,000 tweets, priced at $100/month
Pro plan: offers access to 3 apps, allowing for up to 300,000 tweets and is available at $5,000/month
Enterprise: individual setup
Note that these Twitter plans apply to a single Twitter API each. You can manage multiple Twitter accounts with one API. In this case, the posting quota applies to all linked Twitter accounts. However, you can also apply for a separate API for each account and choose the appropriate Twitter version for each.
With a Blog2Social Premium Pro license, you can manage multiple Twitter APIs and assign them to the respective Twitter accounts.
All users operating under a Blog2Social license share the same Twitter API linked to the respective Twitter account. If a team is managing your Twitter presence, inform them about the specifications of each API version to ensure smooth operations.
When is the best time to post to social media? The answer to this question might easily be considered the Holy Grail of social media knowledge. Good thing is we’re here to share that knowledge with you! So get ready to unlock the potential of perfect timing for your social media success.
Why is posting to social media at the best time so important?
Picture this: You worked hard to create a great post. Your copy is near perfect, your hook is a banger and your CTA is irresistible. It’s packed with highly relevant and impactful information for your audience. Excitedly, you post it, and… crickets. People barely engage with it and your post gets lost in the throes of the algorithm.
It’s easily one of the most demotivating and disappointing things to happen, right? Right.
This is why posting at the best time on social media can significantly impact the success of your posts (and your strategy overall). It should never be just a mere afterthought but a careful consideration and observation. A well-timed post has the potential to reach a larger audience and drive engagement. Many social media algorithms consider early engagement on a new post to decide whether or not it should be pushed to more people. Posting at just the right time ensures that your audience sees and interacts with your content. Early engagement then leads to the algorithms showing your post to even more people.
This is why it’s crucial for you to know your target audience’s preferred social networks and the peak hours of their online activity. Getting them to see your content will not only drive engagement and promote your post. It will, ultimately, help you form meaningful connections with your audience, grow brand awareness and loyalty, and convert them from fans to clients.
What is the best time to post on social media?
As convenient as it would be to have a universal best time for all social platforms, the solution isn’t that simple. Each social media site caters to different audiences with different interests, preferences, and active hours. Therefore it’s best to look at each network individually to determine what posting time works best.
However, the easiest way to find out what the best time to post on social media is to take a look at your account insights. Every social media network offers business and creator accounts the option of monitoring their engagement. That includes an overview of your audiences’ peak hours and most active days.
So to get the best results, study your insights, experiment to see when you get the most engagement, and develop your own schedule.
If you’re new to social media and are still growing your account, it’s difficult to determine the best times and the active hours of your audience. On most platforms, you need to hit a certain amount of followers before you get shown data on it. This is why the times below are a good starting point.
Now let’s take a look at the best posting times on each network!
The best time to post on Facebook
The best time to post on Facebook is Mondays through Thursdays, 8 am to 1 pm. Those are the days and hours with peak engagement.
The 25-34 age group is the biggest on Facebook (29.4%), followed by 18-24 (22.6%) and 35-44 (19.1%). Together, they amount to 71.1% of Facebook’s user base.
These numbers prove that Facebook provides an immense reach that – with a solid strategy – can boost brand awareness and visibility. With a variety of content formats, including text, images, videos/reels, stories, and live streams, Facebook allows for versatile marketing approaches to build and foster community engagement.
Tip: 1.8 billion people use Facebook groups each month. Consider engaging in a group or even building one up yourself for your community. It can help build a long-lasting relationship with your audience, grow trust, and thus drive revenue. Groups have their own insights helping you to determine when the best times and days are to post.
The best time to post on Instagram
The best time to post on Instagram is Mondays through Wednesdays and Fridays between 10 am and 12 pm.
The biggest age group on Instagram is 18-24 (31.6%), followed by 25-34 (29.5%). They make up 61.1% of the user base.
The key to success on Instagram is understanding how its algorithm works. Posting at the right time is only one aspect that you need to consider. But don’t worry! Our blog post about the Instagram algorithm will help you set up your strategy and grow your account easily!
Tip: Posting consistently will help your growth. Instagram offers a great variety of content types to engage with your community and draw in more people. But how often should you post these different post types? Here’s a quick overview:
Stories: 2-8 per day
Reels: 1-3 per week
Carousels: 1-2 per week
Single post: 3-5 per week
Like the best posting times, these numbers are relative. Find a schedule that works for you and always keep in mind: quality before quantity! It’s better to post one or two high-quality pieces of content per week than to post inconsistently or a lot of irrelevant information.
The best time to post on LinkedIn
The best time to post on LinkedIn is Tuesdays through Thursdays from 10 am to 12 pm. Considering that LinkedIn is a business network, the worst days to post are the weekends. So be sure to share your content during weekdays at the peak times.
LinkedIn is perfect for business networking, lead generation and industry-specific insights. With its focus on B2B marketing, you can easily reach business professionals, decision-makers and key stakeholders by sharing your expertise and driving engagement with thought leadership. This helps you build trust and credibility.
The best time to post on Pinterest
The best time to post on Pinterest is Wednesdays through Fridays between 12 pm and 3 pm.
Pinterest is a search engine for images and an idea catalog that people often use as a scrapbook (Pinterest boards) to collect inspiring, creative, or helpful content. Therefore, it is the ideal social network for businesses and brands to inspire and engage their audience visually. Through visual storytelling, DIY projects, How-To guides, and lifestyle content you can connect with your audience on a personal level. You can easily use Pinterest to turn inspiration into action and drive engagement.
Tip: Pinterest’s image and video sizes are unique to the social media landscape. Check out our cheat sheet for the different social media image sizes to create the perfect pins for your boards!
The best time to post on Twitter (now X)
The best time to post on Twitter (now X) is Tuesdays through Thursdays from 9 am to 2 pm.
Despite recent changes, Twitter/X remains a social network predominantly for short messaging. Due to its dynamic nature, Twitter/X is perfect for quick, concise communication, such as sharing updates, promotions, and otherwise engaging and informative content. Hashtags as well as trending topics help with discoverability and staying up-to-date with niche-specific content. Twitter/X is about real-time engagement and participation which allows you to stay close to your audience and communicate with them immediately. This in turn grows your relationship with them, effectively building your community.
The best time to post on TikTok
The best time to post on TikTok is Tuesdays and Wednesdays from 2 pm to 5 pm.
TikTok has taken the social media world by storm and only keeps gaining traction. With the right strategy, you can easily market to a younger demographic by showcasing products, services, and brand personality with the diverse and creative editing option TikTok offers. Engage, interact with, and reach a wider audience by using the duet and stitch features, participate in popular TikTok challenges, and make use of the template and music integration to craft compelling videos.
The best time to post on YouTube
The best time to post on YouTube is Thursdays through Saturdays from 3 pm to 9 pm.
YouTube is not only one of the most popular social media networks. It’s also the second most popular search engine after Google. The platform acts as a media library, which means that videos remain relevant and visible months and even years after their upload. YouTube’s versatility allows different types of content to thrive. Connect with your audience with videos with immersive storytelling experiences, guide them with tutorials, or introduce them to a new addition in your portfolio with a product showcase, to name a few ideas.
Tip: YouTube takes 2-3 hours to index your video after you’ve uploaded it. Only then will it be suggested to watchers and appear in searches. So upload your video a few hours before peak active hours on YouTube to ensure that your audience sees it.
The best time to post YouTube Shorts
The best time to post YouTube Shorts is Fridays and Saturdays from 4 pm to 12 am.
YouTube launched Shorts, their own vertical video format, in July 2021. Like reels and TikToks, YouTube Shorts provide you with the chance to cater to a mobile-centric audience and engage them with snappy and entertaining content. Including YouTube Shorts in your strategy allows you to tap into YouTube’s already immense potential. Reach a broader audience and lead them to your long-form content by capturing their attention with YouTube Shorts.
Tip: YouTube Shorts can be up to 60 seconds long. This makes them different from reels and TikToks. Check out our handy cheat sheet for the different social media video specs and never fuss with the details again.
The best time to post on Telegram
The best time to post on Telegram is Mondays through Fridays from 10 am to 12 pm and from 5 pm to 7 pm.
With features like encrypted messaging, large group capacities, and multimedia sharing, Telegram offers a secure and engaging environment for connecting with your audience. Creating and promoting your own channels allows you to get in direct contact with your audience, thus building a dedicated community and growing brand loyalty. Telegram’s file-sharing capabilities make it a great tool for sharing your content. Customizable bots help you to streamline your customer service and engagement strategies.
The best time to post on Reddit
The best time to post on Reddit is Saturdays through Mondays from 6 am to 8 am.
Users on Reddit participate in various niche communities (subreddits) which provides you with the unique chance to tap into specific demographics and interests. Up- and downvotes by users determine which content is shown at the top. This allows you to conduct informal market research while engaging with your audience at the same time. Participating in discussions and building a community on Reddit can help you establish credibility and trust, share your expertise, and create a genuine connection with your audience. Its user-driven nature makes it a great network for user-generated content as well.
The best time to post on Google Business Profile
The best time to post on Google Business Profile is Tuesdays and Wednesdays from 1 pm to 2 pm.
Users are 2.7 times more likely to believe your business is reliable when your Google Business Profile is complete.
Google Business Profile can generate up to 35% more clicks from qualified leads.
87% of people use Google to search for local businesses.
Google is the most visited website worldwide. Having an optimized business profile ensures that people searching for your business online will find all the information they need. More importantly, it helps display your business prominently in the SERPs. Inform users about essential details such as business hours, contact information, reviews, and images. Moreover, share news from your website, update offers, or invite visitors to events. A Google Business Profile helps users find your business quickly and easily while supplying them with enough information to follow up on their inquiries.
Is there a tool that can help me manage and schedule posts at the best times?
With the variety of best times to post on social media, it can become tricky to keep track of it all. Even with cheat sheets and reminders you still need to pull up the file or document, double check and put it on for every single network you want to share content on. Tedious, isn’t it?
Blog2Social’s Best Time Manager can take this painstaking task off your hands and save you not only time but nerves as well. This feature comes pre-programmed with the best times for each social media network. It allows you to schedule your posts for just the right moment with just a few clicks. Better yet: you can edit and save any other times convenient for your audience in the manager to automatically apply for your posts.
Why deal with the hassle of manual settings when you can save so much time and energy with Blog2Social?
Wrapping up
On social media, you’re always in competition with others who want your audience’s attention. This makes it all the more important to stand out to stop the user’s scroll and to make them engage with your posts. But it’s not just your content that matters. Timing is another important aspect you have to consider when you want to grow on social media. You can only start growing relationships with your audience when they see you. So posting when they are online is a crucial step toward more awareness, reach, and visibility.
Social media automation tools like Blog2Social can help you manage your best times to post on social media. This way, you can save them in one place and simply schedule all your posts for the right time with a single click. Save time and resources by managing your social media schedule in one spot.
Keep in mind that fluctuations are normal and that sometimes a post shared at the right time might not get the response you hoped for. Don’t be discouraged by that! Continue sharing high-quality content, engage with your community, keep a close watch on your metrics, and always stay up to date with new developments, and your social media marketing efforts will pay off.
Get the Best Times to Post on Social Media!
Download the infographics on the best times to post on social media.
The images featured in your social feeds are the first things your target audience sees and as we all know, first impressions count. Each social network offers different ways to post images. As social networks evolve, image formats continue to change. To make sure that your social media visuals stand out in the best way possible it’s worth taking a look at the image sizes that work best for each social network. The cheat sheet features the best image sizes for all relevant social networks – Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and Google Business Profile. This way you have all the information about current guidelines and image sizes at a glance. You can optimize the planning of your social media posts and generate more reach and engagement.
Why are the right image sizes for your social media posts so important?
Social media platforms are important channels to communicate with your customers and target groups. The number of social media users has increased substantially in recent years. Among the mass of posts out there, it is important to stand out. On all social networks, image posts generate a much higher interaction than simple text posts. Posts with images on Twitter get almost 3 times as many interactions. So, images in your social media posts are literally eye-catchers and ensure that you get more reach. Following the ideal image sizes for social media will ensure that your images are displayed in the best way.The aspect ratios, image sizes and posting options vary across the many social media platforms. They offer you several options to spread your content and optimize it for the specific social media channel.
Download the best image sizes now!
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The right image sizes help you avoid the following situations:
Your images are blurry or out of focus
The edges of your images are cut off
Your images are not displayed in the correct format
Your images are not displayed at all
The best image sizes for your social media
What are the image formats in social media?
There are different image formats in social media that you will encounter repeatedly. The aspect ratio, image size and posting options vary across the many social platforms. They offer several options to spread your content and optimize it for the specific social networks.
Images for your social media account
Profile pictures
A profile picture is a great way to directly show what your profile is about. It displays your trademark on your social media channels, because all the activities you perform will show your profile picture. Whether you chat, post, or comment, your profile picture appears everywhere and is an important image. This is how your profile becomes recognizable. Even people who never go to your profile might see your profile pic in their feed, so make them curious to learn more.
Cover Images
In addition to your profile picture, you can also add cover images to many of your social media accounts. Unlike your profile picture, the cover image is only displayed on your profile. It is located at the top of your profile on most social media. With the cover image, you have the opportunity to let your profile shine in the look and feel of your corporate identity or corporate design. You can place additional or newsworthy information about your company prominently and use all the display options of your profile. Choosing the right image size for your header is crucial for the success of your profile.
Post images for your social media posts
Post images are displayed in your social media posts. There are two ways to include images in your posts: image posts and link posts.
Image posts
Image posts support your content visually. When you click on the image in the feed, it enlarges. If you upload an image in a post, it will automatically be added to your image gallery or photo album. This way, your images and graphics don’t get lost in the fast-paced social media realm and remain visible and accessible to your followers. Not every social media platform has an image gallery.
Link posts
A link post, as the name suggests, contains a link that redirects to a website, store, blog post or landing page. Social networks automatically generate a link preview when you include a link in your posts. A well-chosen thumbnail allows you to visually reinforce your content for your followers, giving them more incentive to go to your website. Clicking on the thumbnail will forward directly to your landing page instead of enlarging the image. Some content works better as an image post, some as a link post. Therefore, test both formats regularly and optimize your social media strategy. By combining link and image posts, you can extend the lifetime of your social media posts and have more variability on your channels.
What are the best image sizes for Facebook?
Facebook is still the #1 social network with 2.96 billion monthly users. Among them are also about 200 million businesses that address their target audience through profiles, pages, groups and ads. Facebook offers entrepreneurs, self-employed and private individuals a large potential reach to spread their topics, content, news and events. You can post images as image posts and link posts in your newsfeed. When posting an image, your image will be added to your photo album on your profile at the same time.
These are the best image sizes for Facebook
Cover image: 851 x 315 px
Profile picture: 170 x 170 px
Image post: 1080 x 1350 px
Link post: 1200 x 630 px
Aspect ratio: 1:1 (square), 4:5 (portrait) or 1.91:1 (landscape)
Best Image Size for Facebook
What are the best image sizes for Pinterest?
This is why Pinterest is an important social media for you
Pinterest, unlike other social media, works like a search engine and online pinboard. The platform is designed to redirect to your websites, which is why many bloggers and businesses post blog articles, information about products or infographics on Pinterest. Companies use Pinterest for their e-commerce to offer their products and services. With 450 million monthly active users, Pinterest is a traffic generator that is becoming more and more important for many companies and self-employed people. Posts, profiles and pins also rank well in Google searches and generate good visibility. Video pins, story pins and collection pins offer new opportunities to present your offerings comprehensively and vividly.
These are the best image sizes for Pinterest
Cover image: 800 x 450 px (at minimum)
Profile picture: 165 x 165 px
Pin: 1000 x 1500 px
Story Pin: 1080 x 1920 px
Aspect ratio: 2:3, 16:9 (for cover image), 9:16
Best Image Size for Pinterest
What are the best image sizes for Twitter?
Why Twitter is an important social medium for you
Twitter is a fast-moving social network that focuses on the ongoing flow of information. According to Twitter’s internal data, people are three times more likely to engage with a tweet when it contains an image. Through short and concise tweets, companies and self-employed people can position themselves well on current topics and contribute to discussions that are relevant to you and your target group. There are even corporate influencers from companies who share personal experiences and adventures from their everyday work. The success is also reflected in the user figures. With 556 million monthly active users worldwide, Twitter continues to be one of the most popular social media networks.
What are the image sizes on Twitter?
As with all social media, the profile and header image play an essential role on Twitter. There are also link and image posts on Twitter. You can upload your tweet with a matching image, which increases in size when clicked. In a link post, the image size refers to the thumbnail of a shared link. For example, if you link to a blog post, the post image will be displayed, as well as the title and description. Since 2021 Twitter shows in-feed images in full without cropping them. You don’t have to painstakingly make sure that the preview image shows what’s most important anymore. However, stick to the recommended sizes as aspect ratios for the best Twitter experience.
These are best image sizes for your Twitter posts
Cover image: 1500 x 500 px
Profile picture: 400 x 400 px
Link and image post: 1200 x 1200 px (for 1:1 ratio), 1200 x 628 px (for 1.91:1 ratio)
Instagram has been part of Facebook since 2012 and, with around 2 billion monthly active users, is the third largest social media network worldwide. As a visual network, Instagram’s focus is on videos and images. Many companies use Instagram for their corporate communications to generate more awareness for their products and services.
These are the best image sizes for your Instagram posts
In the gallery view on your profile, all images are displayed square, so pay special attention to the resolution of your image and check whether the correct section of your images can be seen. Above the feed, your Story posts are accessible. Instagram Story uses the entire surface of your smartphone. Instagram specifies a square format for post images, with aspect ratios of 1:1. You can also upload rectangular images. For Instagram Stories, a portrait format is suitable for your images.
Profile picture: 320 x 320 px
Image post: 1080 x 1080 px (square), 1080 x 1350 px (portrait), 1080 x 566 px (landscape)
LinkedIn has 930 million registered users worldwide. This is mainly because LinkedIn is available in 200 countries and regions and can now be used in 26 languages. LinkedIn is the social media to familiarize your business contacts with your brand. On LinkedIn you will find private profiles, company profiles, various groups on different topics, advertisements for job offers and many online events and seminars for which you can register directly via LinkedIn. The business network has been part of Microsoft since 2016 and is becoming increasingly popular.
These are the best image sizes for LinkedIn
The profile picture has a special significance on LinkedIn. Since LinkedIn is primarily used for networking with business contacts, your profile picture is like a job application photo. Regardless of whether you are actually applying for a job or trying to acquire new customers, your profile picture is the first impression your business contacts have of you. On your profile page, you can also choose a cover photo on LinkedIn that, in the best case, represents you as a person or your brand. In addition to the profile pictures, there are the pictures that are displayed to your followers and contacts in the feed. Here, we also distinguish between image and link posts. Your page can quickly appear unserious due to distorted images or incorrectly displayed graphics. A real no-go in business networks. Therefore, pay attention to the optimal image sizes for LinkedIn. For image posts, a square image format is optimal for posting on LinkedIn. For link posts, make sure that you choose a landscape format.
Cover image: 1128 x 191 px (for companies), 1584 x 396 px (for personal profile cover images)
Profile picture: 400 x 400 px
Link post: 1200 x 627 px
Image post: 1080 x 1080 px (square), 1920 x 1080 px (portrait)
Aspect ratio: 1:1 (square), 9:16 (portrait)
Best Image Size for LinkedIn
What are the best image sizes for Tumblr?
Tumblr is a blogging social media site that focuses on sharing text and content. On your profile, you can create new blog posts and add post images and infographics, as well as videos and audio files. As of June 2020, there are about 502 million blogs on Tumblr. This makes Tumblr an interesting social media for businesses and entrepreneurs, such as bloggers to showcase your content, services and products and provide content.
These are the best image sizes for your Tumblr posts
On Tumblr, a portrait format is optimal for your posts. You can also share square images with a 1:1 aspect ratio.
Profile picture: 128 x 128 px
Cover image: 3000 x 1055 px
Post image: 1280 x 1920 px (in feed view: 540 px in width)
Best Image Size for Tumblr
What are the best image sizes for Google Business Profiles?
Granted, a Google Business Profile isn’t really a social media network, but it’s still a tool where you can use impressive visuals to generate more reach for your business. A Google Business Profile is a business listing for your company and is the direct way into Google’s search index. In addition, your Google Business Profile entry is displayed in Google Maps. With the new features of Google Business Profile and Google Posts, you can publish your blog posts, pictures, videos, news, events and announcements directly through Google and place them prominently on Google Search. With active use and regular posts, your site will rank for your relevant keywords on page 1 at the top right of Google. This makes your Google Business Profile an important part of your website marketing and complements your marketing activities via Google Adwords. A Google Business Profile is available to you free of charge.
These are the image sizes for Google Business Profiles
Similar to other social networks, you can add a profile picture or logo on your Google Business Profile, as well as a supplementary background picture, which is similar to a cover image. As a profile picture you should choose your company logo. The background image can be found at the top of your profile and should contain additional content about your business. Google may not display your background image as the first image. Using the new Google Business Profile features, you can now post image posts, videos, news, blog posts, events and announcements. You can upload different image posts and highlight different aspects of your business that will appeal to your customers and provide information. According to Google, this is the best size for your images:
Image post: 720 x 720 px
Best Image Size for Google Business Profiles
How to optimize your images for your social media posts
90% of information processing takes place via visual impulses.
Let’s get visual
To help you take advantage of visual content for your content marketing on social media, here’s an overview of how to optimize your images :
Choose images with strong visual language
Pay attention to a good image quality and the optimal image sizes on social media
Choose image elements with a recognition value
Add a watermark or your company logo
Add your most important keyword in the image description
Use different image media and formats
Create graphics for statistics, processes and workflows
Add supplementary images of products and processes at the right place
Share your content as a link and image post
With a combination of link and image post you create more variability
The lifetime of your posts is extended
Analyze what content link posts work better for and what image posts work better for
Use the optimal image size for social media
each social media has a different focus on images
each social media gives different ways to post images and specifies different formats and sizes
Make sure that no information is lost
download and save this infographic..
How can I create images with optimal image size for social media?
There are many tools you can use to create images and graphics for social media. One advantage of using such tools is that the optimal image sizes for social media are already stored and predefined. You can also crop your existing images to the perfect size. Here you can find an overview of the most popular tools for images and image editing:
Canva
Canva is particularly well suited for creating post images. The tool offers many good and useful templates, so you can create your images quickly and easily. In addition, you can also upload your own graphic elements to Canva and incorporate them into your graphics. You can crop images, put a filter over them and create collages. The basic version of Canva is free.
Piktochart
Also similar to Canva, Piktochart is a tool to create images. With Piktochart, you can create infographics in particular. There are a variety of templates from which you can choose your favorites. You can customize and edit the template according to your needs. Piktochart is also free in the basic version.
Venngage
Venngage is suitable for creating infographics, presentations and other visual designs. There are hundreds of customizable templates, charts, icons and design elements that you can use. With just a few clicks, anyone can create beautiful graphics for their personal blog. Venngage comes in a free and various premium versions.
Giphy
With Giphy you can easily and quickly create animated GIFs and memes. Also GIFMaker.me is a good alternative for short animations.
Pixlr
With image editor tools like Pixlr you can scale or crop images to fit the image sizes of blogs and social media networks.
EWWW
Image size is a crucial aspect for the correct display of your images on social media. Don’t forget to optimize your images for your visual content marketing with an image compression tool like EWWW to reduce the image size and thus increase the loading speed. Want to learn more about how you can use visuals for your marketing? Read our blog post “The power of visuals” now.
Tool tip: Share posts and images from the WordPress backend directly on social media channels
The Blog2Social social media automation plugin allows you to share your blog posts and images using different images from your blog post. You can choose various link post or image post formats for the different networks and communities. The plugin automatically converts your post into an optimized text and image format for each network. Optionally, you can choose different images via the network preview, change the comment fields, add #hashtags or emojis and choose the best times to post on the different networks. Blog2Social automatically links the social media post to your blog post.
Instagram has grown into one of the most popular social media networks out there. Its 2 billion monthly active users spend 15 hours and 50 minutes per month on the platform. So, Instagram has become a major tool for businesses and brands to connect with their target audience. A whopping 90% of Instagram users follow at least one business. Getting in touch and engaging with your audience has never been easier, and Instagram proves to be an ideal social network for that.
To be successful on Instagram, you need to to understand how the platform works. Instagram has recently made changes to its algorithm, or rather algorithms. In 2022, the focus was on video, messaging, and creator monetization. The focus shifted to engagement, connection, creativity and discovery in 2023. In 2024, Instagram tweaked its reels recommendations algorithm to favor original content creators over reposted content. How that looks exactly, and how you can use it to grow your audience, we’re going to show you in this article.
The Instagram algorithm(s) is a system of rules and signals that ranks content. It does so by taking into account metadata such as captions, hashtags, location and engagement metrics. That way the algorithm determines which content shows up on Feed, Stories, Explore or Reels. Each of these parts of Instagram have their own algorithm. Each one works to show you the content that you will most likely enjoy and interact with.
To achieve that, the Instagram algorithm doesn’t only look at the content that’s being posted. It also analyzes each users’ activity, preferences, previous interactions and engagement respectively. That way it ensures that the content they see aligns with their interests. The goal is, ultimately, to give users the best possible experience on the app. And this is where the different algorithms come into play.
Each of Instagram’s algorithms’ goal is to provide you with content relevant to your interests. But their purposes are different. People look for their friends in Stories, they use Explore to discover new things, and Reels to find entertainment. So in each of these parts, you find exactly what you are looking for: content catered specifically to the purpose and interest of your inquiry.
But how do these different algorithms work, and which signals do they look at to rank content?
The Instagram Feed Algorithm
The feed is your unique “home base”. This is where you end up upon opening Instagram and where, arguably, the most of your activity happens. It shows content from accounts you follow, recommended posts, and ads. Posts on your feed are ranked based on the following factors:
Your activity and interaction history. The Instagram algorithm looks at your past activities and interactions to understand which content you have engaged with. It considers what you liked, commented on, shared or saved. Other signals include the amount of times you scroll the app, session time, and how often you interact with how many posts. Another aspect that factors in is how interested you are in a particular account by analyzing whether you engage with their posts.
Information about the post. How popular is the post? How many likes has it and how quickly did it receive likes, comments, saves and shares after being posted? But also when was it posted? Information about location and post type (carousel, video) factor in as well. For videos, their length is another signal that informs the algorithm.
Information about the account that posted. How many people have interacted with the account in the past few weeks? How often does it post? Do other users comment and like the posts often? These signals help the algorithm determine how interesting the account might be to you.
Based on these factors, the Instagram algorithm makes predictions about which posts and accounts might be interesting enough for you to interact with. The higher the chance that you might engage with the content, the higher it is ranked and so shows up higher on the feed.
The Instagram Stories Algorithm
The stories of every account you follow show up at the top of your feed. Stories create a space for interactive engagement through polls or questions. They allow businesses to get in touch with their audience easily while driving engagement. The ranking system in Stories works similarly as in Feed. The Instagram stories algorithm then looks at these signals:
Your viewing history. Stories from accounts you view often are prioritized as the algorithm assumes those are the ones that you wouldn’t want to miss.
Your engagement history. This signal considers how often you engage with an accounts’ stories by either liking them or even sending a DM response.
Your closeness to the creator of the story. This signal looks at your overall relationship to the story’s account. It then determines how likely it is that you’re interested in watching their stories.
Based on this information, the algorithm then predicts which stories you are most likely to view and engage with. It puts these further up the story line-up at the top of your feed.
The Instagram Reels Algorithm
The reels feed mostly includes reels from accounts you don’t follow. This allows you to find new creators and content that’s interesting and entertaining to you. For reels, the focus is on entertainment. The most important aspect that factors into ranking them is how likely it is that you’re going to watch a reel until the end. For that the Instagram algorithm looks at:
Your activity. Which reels have you liked, commented on, shared and saved in the past? This information helps the algorithm understand which reels could be relevant to you.
Your past interaction with the account that posted. As mentioned, the reels feed consists mostly of content from accounts you don’t follow and may have not heard of before. The algorithm looks at your past interactions with content from individual accounts. It then determines how relevant to your interests their posts are.
Information about the reel. The algorithm considers markers such as audio track and the content of the video based on the caption and hashtags, as well as overall popularity.
Who posted it: Does the account that posted the reel have a constant (high) level of engagement? How many followers do they have? Signals about popularity factor in as well to allow the algorithm to find a variety of content for you to enjoy.
In April 2024, Instagram announced a few changes to its reels algorithm to focus on and boost original content creators over reposted videos. This specifically affects surfaces and spaces within the app where it shows you recommendations.
Before, reels shown in surfaces with recommended content were ranked based on how that account’s followers have engaged with it. Meaning an account with a large following would have a bigger reach.
Instagram is now changing this so that smaller accounts have an equal chance to get their content seen by a wider audience.
Additionally, Instagram favors original over reposted content. This means that if Instagram finds two (or more) identical pieces of content, they will only show the original in all its surfaces with recommended content, giving the creator more exposure.
The Instagram Explore Algorithm
The explore tab is where you’re shown photos and videos from accounts you don’t follow (yet). It is thus not only the best place to find new content but to also gain new followers for your own account. To decide which content to show you, the Instagram algorithm takes into account your past activity and interactions. It then ranks the posts by how likely it is that you will engage (by liking, commenting, sharing or saving) with them. In particular, the algorithm considers:
Information about the post. How many people like the post and how quickly do people engage with it after being posted? Simply put: is a new post popular? Such signals weigh far heavier in Explore than they do in Feed for example.
Your niche and engagement. The algorithm looks at what kind of content you’ve interacted with most in the past by liking, commenting, sharing or saving it. It also considers what post type (photo, video) you tend to engage with more and then tries to show you more of that.
Your history with the account that posted. For the most part, Explore shows you accounts that are new to you and that you don’t follow. But if you have interacted with an account before, it helps the algorithm understand what kind of content is compelling to you. It then might push more from that account if it fits your interests.
Information about the account that posted. These signals also look at, for example, how many people have interacted with the account over the past few weeks to gauge if the content they put out engages people.
As you see, engagement is the driving force behind the Instagram algorithm. The more people interact with your content, the better it gets ranked across all of Instagram and the more people see it. This is how the algorithm works and what you as a marketer need to understand to use it to your advantage.
But how do you get more people to see your content to start working the algorithm in your favor? Let’s take a look at what you can do to optimize your posts and grab the attention of your target audience.
Like with search engines, you can influence the ranking system by optimizing your social media content with SEO. It helps the algorithm categorize your content and show it to your target audience. Using Instagram SEO for this is the first step to help your posts get delivered to the people you want to reach.
Keywords & Bio
First things first, though. Start by selecting five to six keywords that define your niche and the content that you create. Then optimize your Instagram bio by including these keywords. This not only helps the algorithm but also new users who visit your profile. Your bio is the first thing they see. Using keywords helps them quickly understand what you’re all about and what they can expect from you.
Copies
Next, use this set of keywords in your copies much in the same way you would use them for a SEO’d text on your website. Be descriptive and accurate when crafting your captions. This ensures that the Instagram algorithm understands your content quickly. That’s why keyword optimized copies help you widen your reach and visibility, and why such posts tend to perform better.
Tip: Keyword-optimized copies don’t only give you an edge on Instagram but on all other social media networks as well. However, crafting compelling social media SEO content takes time and effort. Cross-sharing your content helps you to extend the reach of your valuable work.
Social media automation tools like Blog2Social can help you cross-post your content to all your social networks at once. Simplify your workflow by keeping your social media marketing in one single place: your Blog2Social dashboard. Adapting your already keyword-optimized copy for each of your networks is easily and quickly done in one single workflow. This saves you a lot of time.
Alt Text
Add an alt text to your images. Now this feature in Instagram is not actually meant to boost your post’s visibility. It’s a function for accessibility that helps visually impaired users understand your images. It’s unclear whether it will increase visibility (within the algorithm) on your post. Still, by adding an alt text, you’re making your post accessible to everyone on the network and that’s always a plus.
Hashtags
Optimize your hashtags. Although hashtags aren’t as relevant for finding (new) content on Instagram anymore, they help in categorizing your posts. However, if you decide to rely on hashtags, be sure to use them smartly. Use three to five hashtags per post and avoid using the same ones every time. Instead, find a few niche hashtags fitting your content that have between 30,000 and 300,000 entries, and add those. You can use “big” hashtags, too, of course. Just know that the likelihood of being discovered through them is far less than using niche ones.
Build Your Instagram Content Strategy
Adam Mosseri, CEO of Instagram, conceded that Instagram overfocused on video in 2022. He stated that Instagram has since course-corrected, focusing equally on video and photo. Still, videos remain the most popular type of media on Instagram. They get three times more engagement than single image posts in both likes and comments.
However, this doesn’t mean that you have to churn out one video after another while disregarding image posts entirely to be successful on Instagram. As with everything else, quality is the most important factor here. And let’s be honest – not everything works as a video. Which is why it’s important for you to look at your own branch. Reels work way better for e-commerce or comedy. Carousels and image posts are better for educational content.
Before we take a closer look at the advantages of videos and carousel posts respectively, let’s talk about what kind of content works best on Instagram and what you need to focus on to capture your audience’s attention to get ranked better.
What type of content should I post?
In December 2022, Adam Mosseri addressed some of the changes that would come to Instagram in 2023. He explained the network would focus on engagement, creativity and discovery. The goal is to create value for people. Be it by letting them discover something new every time they use the app, or by bringing them together over things they love to create connections.
So focus on creating engaging content that drives interaction and conversation. It will boost your posts and your growth on Instagram. The cherry on top is that you build a relationship of trust with your community, and this trust will drive your revenue.
Usually the best performing content belongs to at least one of these categories:
Entertainment
Education
Inspiration
Thought-provoking content
You can combine two, three or even all of them if you can but be sure to include at least one. When you create content, always have your target audience in mind. What entertains them? What inspires them? Which helpful and unique tips can you share with them that can help them solve a problem? Challenge their perspectives with thought-provoking ideas and invite them to engage with you on it. Always consider that your audience should stand to gain something from your content.
Videos
There are different video types on Instagram that you can use to engage your audience:
Stories. Stories can be a maximum of 60 seconds long. If they are longer, Instagram will automatically split them up into 60 second installments. They work best to drive engagement and interaction with your followers. You can conduct polls, do AMAs or use any of the other interactive features that stories allow.
Live videos. You can go live for up to 4 hours at a time. Live videos allow you to interact with your audience in real time. Instagram allows you to invite up to 3 people to participate in your live. This gives you the chance to conduct real time interviews with collaborators, for example. Make it interactive by allowing questions from the viewers. You can save live videos for later use as well.
In-feed videos. In-feed videos can be as long as 60 minutes. Whether you want to release long-form videos on Instagram is up to you. Keep in mind that there are better platforms out there for such types of video. Instagram users prefer short, snappy videos.
Reels. As of July 2022, every video that is under 15 minutes long is posted as a reel. However, your reel is only eligible to show up in Explore or as a recommendation if it’s 90 seconds or less. Reels are the most popular type of video on Instagram which is why we’re going to take a closer look at them.
Tip: Instagram isn’t the only social network that allows you to upload short, vertical videos. Do you want to share your video on TikTok or as a Short on YouTube?
Find out how you can share your (vertical) videos to all your social media accounts at once. Reach more people, increase your visibility and save time on your video marketing with minimal effort.
Reels
Short form videos such as reels work best to drive lead generation and engagement. As mentioned, reels that are 90 seconds or less are being pushed to a wider audience by the Instagram algorithm.
Reels between 3 and 15 seconds can help boost your visibility. Short reels will be looped and each loop counts as a view. This does not only signal to the Instagram algorithm that your video has been watched all the way. It also signals that a user watched it many times.
Of course this doesn’t mean that you shouldn’t create reels that are longer than 15 seconds. Try out different lengths to see what your audience responds best to. Then use these results to craft your reels. Be sure to make the first 3 seconds of your reel as captivating and compelling as possible so as not to lose viewers.
On-Screen Captions
Another way to improve the performance of your reel is by adding on-screen captions. 92% of viewers prefer to watch social videos without sound. So including on-screen text will help them understand the video regardless. Videos with on-screen captions perform better (in impressions, views and likes) than those without.
Video Quality
Make sure to upload your videos in the best possible recording quality. Your video should have a resolution of (at least) 1080 x 1920 px. Be sure to remove any watermarks of other networks from your video if you are reusing it. Instagram decreases visibility for videos with low resolution or watermarks.
Reels Trends
Instagram offers creators a nice hack to find new ideas and get inspired for new reels. In your professional dashboard, go to Reels Trends to see currently trending hashtags and sounds. This helps you jump on the trends as they’re happening and allows you to use their impact to boost your reach. Now you don’t have to painstakingly research what people are currently enjoying. Instead use this neat trick to save yourself a lot of time and energy.
You can access Reels Trends through your professional dashboard. Image source: Meta.
Carousels
After reels, carousels is the post type that gets the most engagement on Instagram. They’re a great way to deliver educational content, tips and tricks, or comparisons, to name a few examples.
Carousels provide the unique advantage that your post is shown twice to a user. If the user doesn’t engage with your carousel the first time it appears on their feed, then Instagram will show them the second slide the next time they’re online. So when you create your carousels, make sure that your first two slides show attention-grabbing content to draw your audience in.
Image Size
Instagram offers different image sizes for your posts. However, it’s best to use the portrait format (4:5 or 1080 x 1350 px) for your carousels (and single images). That way, your post takes up more space on the users’ screen and thus is visible for a longer time. It allows your content to grab your audience’s attention more easily. Be sure to place your text and graphics in the middle of the canvas as the typical Instagram grid previews posts as squares.
Caption
We’ve talked about optimizing your caption for Instagram SEO. But this isn’t the only thing you can do to give your posts a boost.
Start your caption off with a strong, irresistible hook that stops viewers from scrolling past. Using emojis can help with that as well. Users clicking on “read more” to see your full caption help you get ranked better. It signals to the algorithm that readers are interested in your posts.
As for length, captions perform best when they’re either short with up to 20 characters, or very long with over 2,000. But as with reel length, it’s best to experiment to see what works best for your own posts. A longer caption for reels can help boost your rank. When a user reads your copy, the reel is being looped in the background in the meantime. This signals the Instagram algorithm that your video is being watched all the way through many times.
Which Content Works Best in Your Niche
The Instagram algorithm doesn’t only help you get your content out and seen. It also helps you understand what kind of post type works best for your audience and your niche.
Your explore feed is the best place to start. Search for one of the keywords you have picked out as part of your Instagram SEO strategy and navigate to the “For You” tab. Study the feed: which types of posts is it predominantly made up of? Single image posts, carousels, videos?
If it is mostly made up of reels, focus your Instagram strategy on reels (with occasional image or carousel posts if need be). If it’s carousels, focus on crafting compelling carousels. Either way, don’t forget to adapt your content for each post type specifically to ensure it’s exactly what your audience is looking for.
Take a closer look at the posts in your “For You” tab as well. What hooks work for your niche? How are the captions structured; how long are they? If there are videos in there, how long are they? Check all this information and take it into account when you create your own content. This will help you understand your niche and your audience better. It helps you to tailor your posts for maximum exposure on Instagram.
As with reels, check if there are current trends or popular memes. Then use them for your own posts as these will give your visibility and reach another push.
How and When to Post to Instagram
There are varying opinions about how often you should post on Instagram. For ideal growth on Instagram, however, you should post at least four times a week.
Still, you should always consider quality before quantity. If you don’t have the resources to post four (or more) times per week, decide how often you can and want to put out new content. Then focus on creating top notch posts. The key is to post consistently.
Tip: You’ve had a busy week and didn’t manage to create new content for Instagram (or any of your other social media channels)? Use social media automation to your advantage! Recycle your existing content by quickly and easily resharing it. That way you can keep amazing older content alive and give it a new boost. At the same time, you’re keeping your social media feeds consistently fed without having to produce new content for every new post. And the cherry on top: you’re saving yourself lots of time that you can invest in creating engaging new content.
Consistency in posting not only keeps you visible to your audience. It can also lead to a delayed boost in reach. Once the Instagram algorithm has ranked you, your older posts will show up on users’ explore feeds. This gains you even more visibility.
Tip: It’s easier to keep a consistent schedule when you have an overview of your social media activity. Blog2Social’s social media calendar helps you keep track of that.
The social media calendar helps you keep track of your social media activity. You can filter to see all, only scheduled or only posted posts.
Best Time to Post
It is important that you always publish new posts when your audience is the most active on Instagram. Your account insights are a great way to find out when the best time to post is.
Scroll to the bottom of your total follower count to access the most active time of your followers.
Josh Ryan recommends posting your content 30-60 minutes before your audience is the most active. This helps push early engagement. Early engagement is an important signal the Instagram algorithm considers when ranking your post.
Tip: With Blog2Social you can schedule your posts for the right time with the Best Time Manager.
Set up the best posting time for your Instagram account with the Best Time Manager.
Building Relationships
As mentioned, Instagram wants to foster connection and community. That’s why the main factor in ranking is engagement. But it’s not only the relationship to your followers and your audience that’s important. Nor is it only them engaging with you.
You should also work on building relationships with accounts from your niche. Interact with their content. Comment on a particular juicy bit of info they shared. Drop a like on one of their updates. DM them if you have an idea for a collaboration or even save one of their posts that can be helpful to you later.
Don’t forget to engage with people who have interacted with you either. Answer comments and respond to DMs. It shows your audience that you pay attention to them. Make them feel seen and they will keep coming back to you. Build trust.
Another important aspect is who you follow. Make sure that you exclusively follow accounts from your own niche. Build relationships with them. This is another way that can help you widen your reach. Because if a user follows an account you’re “friends” with, your account will pop up as a recommendation for who else to follow.
Notes and Broadcast Channels
Instagram has introduced two new features within the last few months. They are Notes and Broadcast Channels. Both of these are designed to get in touch with people, though in very different ways.
Notes
Notes are a sort of static status update on Instagram. They appear at the top of your inbox in little bubbles above the account’s profile picture. Like stories, they remain there for 24 hours. But notes are only visible to followers who you follow as well, or people on your “Close Friends” list. So keep that in mind when you create a note as your audience is limited here.
Notes are an easy and casual way to share your thoughts and start a conversation with your mutuals. Your followers can reply to your note directly by clicking on it. That way you can dive into a discussion straight away.
Keep your notes concise and to the point – you only have 60 characters for it.
Broadcast Channels
Instagram has rolled out Broadcast channels worldwide in June 2023. They are a one-to-many public messaging tool. Like notes, broadcast channels appear in your inbox along with other message threads.
To see the channel’s content, your followers have to follow it first. Here’s how they can join:
One-time notification. Your followers get a one-time notification when you first create a channel. They can choose to follow it right then.
Story sticker. You can create a sticker in your stories that, by clicking on it, allows the viewer to join your channel from there.
Pinned link in your profile. You can pin a link to your channel in your profile, so people can see you have one (or several), and join it.
Anyone can find your broadcast channel; however, only followers can join it. Creating a channel is another way that can help you gain followers. Once a follower has joined your broadcast channel, they will receive a notification whenever you post an update.
As a creator or a brand, you can share news and updates, or create polls in the channel. Followers cannot reply or post themselves, but they can react to your messages and vote in your polls. Despite the limited interaction, broadcast channels are a great way to keep your audience updated about exciting new things in your pipeline.
You may consider reserving your broadcast channel for exclusive content as only your followers have access to it. You can also give your new posts a boost by notifying your channel followers about them.
Wrapping Up
Instagram is an ever evolving social media network that offers your brand a huge opportunity for growth. As a marketer you need to be aware of the ins-and-outs of the platform, newest developments and exciting new features. But especially how to use them to your advantage.
With Instagram’s shift to engagement, discovery, connection and creativity, it’s more important than ever to focus on creating engaging content. Engagement is key. It gets you out in front of more people, it grows your reach, and thus helps you to keep building your brand or business.
This means that now more than ever you need to know what is relevant to your audience. Create content that draws their engagement to stand out in the sea of other brands.
Blog2Social can help you maintain not only your Instagram activity but your presence on all your social media accounts. Manage your images and videos, captions and hashtags, and automate your posting schedule from one single place – your Blog2Social dashboard. Simplify your social media workflow with smart social media automation. Save yourself a bunch of time, reach more people and gain more visibility. Use the time you save for building your community. Use it to engage with your audience. Or simply create captivating new content that will leave your followers clamoring for more.
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Das ist ein Test. Der Beitrag soll am richtigen Zeichen abgeschnitten werden. Daher werden wir diesen Satz jetzt abschließen und testen, was blog2Social damit macht. Das ist ein Test. Der Beitrag soll am richtigen Zeichen abgeschnitten werden. Daher werden wir diesen Satz jetzt abschließen und testen, was blog2Social damit macht. Das ist ein Test. Der Beitrag soll am richtigen Zeichen abgeschnitten werden. Daher werden wir diesen Satz jetzt abschließen und testen, was blog2Social damit macht.
Angesichts der angespannten Haushaltslage ist unklar, wie viel Geld Deutschland 2025 konkret für die militärische Unterstützung der Ukraine bereitstellt. Wie könnte die Finanzierung sich ändern und warum gibt es daran Kritik? Ein Überblick.
