WP-TEST

The way we communicate has been changed by digitalization and also by the growing use of social media platforms. There are around 4,7 billion internet users worldwide. Most of them are using social networks like Facebook, Twitter, Instagram, and more. Therefore, social media offers great potential for your marketing.

Social signals help you to see which of your posts generate engagement from your followers in the form of likes, shares, and comments. You can use this data to review specific campaigns and optimize your social media marketing.

In this blog post I’ll show you

• what are social media metrics,
• which metrics are important for your social media posts,
• how to use social media metrics to optimize your marketing strategy.

What are social media metrics?

Social media metrics, or KPIs (Key Performance Indicators), are metrics you can use to assess how successful a social media strategy is. More precisely, it shows you exactly how successful a single social media post is. The social media metrics can be prioritized and selected according to your (business) goals and serve their purpose.

There are qualitative and quantitative metrics. Quantitative metrics include for example the number of followers, likes, shares, retweets, comments, etc.

Qualitative metrics measure how people react to the content of the post. Is the feedback positive or negative, do people love, criticize or miss something?

In this blogpost, we will focus on quantitative metrics.

Which social media metrics are important for your social media posts?

If you like to analyze the performance of your social media posts, take a look at the following metrics:

• Impressions: A count of how many times the post has been viewed.
• Link clicks: A count of link clicks, to further content.
• Likes: A count of how many times the post has been liked.
• Re-Shares/ Re-Tweets: A count of how many times the post has been reshared or retweeted.
• Comments: A count of how many times the post has been replied to.

How to use social media metrics to optimize your marketing strategy?

Metrics are valuable indicators to assess how well a post is received by followers and readers and how users engage with it, like or share the content. To make sure you grow your community and reach your goals, it pays back, if you regularly check your metrics on your social media accounts across all platforms. This helps you to

• keep track of which posts, topics, campaigns work well
• adjust any laps in your social media strategy
• identify trends and challenges to implement into your future campaigns.

Platforms that reach so many people in real-time can open new avenues for lead generation, increase brand awareness, and increase sales. Analyzing the performance of your posts therefore proves to be a good way to adapt and optimize your social media marketing and grow your business.

How to get social media metrics?

Some networks, like Facebook and Instagram, offer their own tools to get insights. However, it can be very time-consuming to check the performance of your posts in each network separately. A social media metrics analysing tool is a good way to reduce this work and save time you can better invest in optimizing your strategy.

The WordPress plugin Blog2Social is a social media automation tool that enables you to manage your entire social media scheduling and sharing directly from your WordPress dashboard across multiple social platforms. You can schedule and share your website content, your blog posts, and product posts. You can also create and share any other social media posts consisting of texts, links, images, and videos automatically. A social media calendar shows you an overview of all scheduled posts. And, with the Social Media Metrics Add-on you can track the performance of all your social media posts you shared with Blog2Social – all in one tool.

With Blog2Social you can track the following metrics (depending on the data availability of each social network):

• Impressions: A count of how many times the post has been viewed.
• Link clicks: A count of link clicks, to further content.
• Likes: A count of how many times the post has been liked.
• Re-Shares/ Re-Tweets: A count of how many times the post has been reshared or retweeted.
• Comments: A count of how many times the post has been replied to.

How to optimize your marketing strategy with social media metrics?

Social media marketing should be used to serve your (business) goals. Social media metrics help you to assess how successful a specific campaign, your topics are, in each single post.

Let’s take a closer look at what you can do to even achieve social signals and use the data to optimize your social media strategy.

1. Share high quality content

The social media metrics make it easy to see which social media post is performing well. However, you first need to reach your audience on social media at all to get those social signals. To do so, it is important to publish good content that brings value to your readers. Share high quality content that leads your readers to interact and to give feedback by keeping the following points in mind:

✔ Look for inspiration on relevant industry channels, blogs, newsletters, or from the comments of your followers. Can you pick up on a current topic, is there a gap in coverage you can fill, or are there questions you can answer?

✔ Pimp your content by using multimedia, since visuals like photos, infographics, videos, GIFs, etc., can improve 200% more shares and engagement.

More facts: Tweets receive 150% more retweets for posts with images than without. On LinkedIn posts with images generate a 98% higher comment rate. These are social signals you need to boost the ranking of your posts.

✔ Customize your posts with individual comments, hashtags, handles, and emojis to invite your followers to engage with you.

2. Share your posts at the best times on social media

The time of publishing can play a decisive role in achieving engagement. Posting at the time when your audience is most active will help you to generate more social signals. So get as many likes, shares, and comments as well as a wide reach posting at the time your readers are online.

The following infographic provides you with the perfect starting point for the right timing. Use the suggested days and times for orientation. Please note that weekdays differ from weekends.

3. Track the performance of your posts

Start sharing your posts at the best times and monitor what happens over time. Use different post formats and share them to the same conditions (same time of day and same day of the week).

Track how often a post was commented on, re-shared and liked. Then you can analyze how well a post has performed or not to use the results for your further strategy and optimize your social media marketing.

Conclusion

As you can see, the social media metrics provide many options for optimizing your social media marketing. You get feedback in a different way from your followers, readers, customers and you can use it to see the success of your posts and discover trends. As more and more people around the world get access to the internet, the presence on social media will continue to grow. So take the chance, and track the performance of your social media posts now!

The best WordPress themes add uniqueness, style and usability to your website with colors, fonts, individual formats and more.

WordPress itself makes it easy to set up your website and manage your content, but when it comes to front-end design, you might want more than the default look. This is where themes come in. They allow you to set-up intricate navigation menus and headings, membership forms for community websites or online shops without the need to have any expertise in coding yourself.

Are you wondering which theme could be the best for your website? Then you’ve come to the right place!

Do I need a theme for WordPress?

Technically, no. For example, if you use WordPress as a test environment or to learn how to code. If you are already proficient at coding, you might want a completely custom design for your website. However, I would nonetheless recommend basing your website on a template to save yourself unnecessary work.

Overall, most website admins, developers, agencies and bloggers use a WordPress theme as an easy way to start a website design.

With a theme you can even change the look of your website quite easily. You are not stuck with it once you’ve chosen a WordPress theme: Themes don’t change the underlying structure of your website content – they only change the look and feel of your site.

For example, if you’ve already published several blog posts, changing your WordPress theme won’t remove or edit any of the content in those blog posts. It will only change the appearance of that content.

One way or another: Using a responsive WordPress theme is a great idea for beginners, intermediates and even for WordPress pros.

What makes a great WordPress theme?

There are thousands of themes on WordPress. It’s really hard to decide on the best one for your website, but here are some things to keep in mind when you are on the lookout.

Look either for a multi-purpose theme with a general, versatile design or a theme with a niche design that is tailored to your business or topic. Make sure to choose a modern design: Take a look at your favorite websites for inspiration.

Elements that make a good WordPress theme

• Fast loading times, so your website runs smoothly and doesn’t take long to render
• Lightweight and clean code that doesn’t conflict with plugins
• High quality, fast responding support and helpful FAQs
• A responsive layout that works on multiple devices, including phones and tablets
• Content, like images and menu design, that fit your style
• Options to work with either the built-in WordPress block editor Gutenberg or one of the many reputable page builders
• Options to add your own branding and design elements such as typography and colors

Free vs. Premium Themes

WordPress is an open source CMS. That means WordPress and many of its add-ons, like themes and plugins, are free to use and customize. However, there are so-called premium themes which do cost money. Is it worth spending some of your budget on a premium theme?

Free WordPress Themes

Pros:

1. It’s free – You will have to spend absolutely none of your budget on a free WordPress theme.
2. High quality – The free themes you will find on wordpress.org are bound by and committed to a high quality standard by WordPress. Every theme you can find there has gone through a strict theme review process.
3. Trial and error – Of course, it is much easier to try out free WordPress themes until you find one that you like. However, most premium themes offer a basic free version or a free trial to try and see if it matches your expectation.

Cons:

1. Limited support options – Some of the developers offer support through WordPress forums for free themes, but they are not obliged to help you out.
2. Not very unique – If you use a popular free theme, your website will probably look like many other websites out there. Also, there are usually limited options to customize the visual appearance of a free theme.
3. No warranty – Free themes are distributed without obligations, so if it doesn’t work as expected, you’re on your own.

Premium WordPress Plugins

Pros:

1. High flexibility – Premium themes almost always come with more features and customization options: Shortcodes, images, buttons or even complete page builders for custom design creation.
2. Ongoing support and updates – A great advantage: the ongoing support provided by the developers and the communities that comes with a premium theme.
3. Showstopping design – In general, premium themes tend to have a higher design quality. Even though free themes are held to high standards, the standards for premium themes are much higher.
4. Plugins & extras – Many premium themes come with a bundle of plugins. This way, they make it much easier to handle your design and even add options such as SEO, marketing and more with just one purchase.

Cons:

1. The cost – Of course, premium themes are not free. They can be quite expensive, actually. Especially for beginners it might be hard to assess if a theme is worth its price. However, look out for free trials that will help you with your decision.
2. High complexity – Some premium themes are quite complex, if they were not specifically made for beginners. This gives you more customization options, but it will require a little more expertise in coding.
3. Switching – If you set-up your website using an intricate theme, switching themes and creating a new cohesive layout might be more complicated. Also, when switching premium themes, there is also the added cost.

Find the best WordPress theme for your website

There are thousands of WordPress themes out there, for every business, topic, and style preference. But for now, we’ve gathered some of our favorites for you. All of the themes have been tested and rated by users around the world. They are all available in the WordPress theme database, which makes them easy to install. They have all been reviewed and approved by the WordPress team. All of these themes offer a basic version for free,  with more options at affordable prices in the premium versions that you might find worth looking at.

We’ve selected multi-purpose and very customizable themes that are well supported and have already been proven by thousands of active installations. While being popular, the themes will still give you plenty of options to make your website look unique. Take a look and find the best WordPress theme for you!

Make sure to give us your feedback on these themes in the comments. Do you use one of these themes and want to share your experience? Do you have another favorite theme that we should feature in this list? We’d love to hear from you!

Astra

Developer	Price	Active Installations	Rating
Brainstorm Force	$ 49.00+	1.000.000 +	5/5 (5.054 ratings)

Astra is suitable for blogs, personal portfolios, business websites and WooCommerce storefronts. It is very lightweight (less than 50KB on frontend) which means it offers unparalleled speed. Built with SEO in mind, search engines will love your site. It offers special features for designing your own headers, footers and much more. Through templates it is fully customizable even if you have no experience with coding. Astra works perfectly with all page builders like Elementor, Beaver Builder, Visual Composer and more. Astra is regularly updated and the Brainstorm Force Team offers support to the users. It is compatible with WooCommerce, responsive & translation ready, also for all languages that are read right to left.

Neve

Developer	Price	Active Installations	Rating
Theme Isle	$ 59.00+	300.000+	5/5 (876 ratings)

Neve is a super fast, easily customizable, multi-purpose theme. It’s very popular, because you can do so many different things with it. The theme’s perfect for blogs, small businesses, startups, agencies, e-commerce shops (compatible with WooCommerce) as well as personal portfolio sites and most types of projects. A fully AMP optimized (for mobile) and responsive theme, Neve will load in mere seconds and adapt perfectly on any viewing device. While it is lightweight and has a minimalist design, the theme is highly extendable, it has a highly SEO optimized code, laying the groundwork for resulting in top rankings in Google search results. Neve works perfectly with Gutenberg and the most popular page builders (Elementor, Brizy, Beaver Builder, Visual Composer, SiteOrigin, Divi). Neve is also WooCommerce ready, responsive & translation ready.

BuddyX

Developer	Price	Active Installations	Rating
wbcomdesigns	$ 59.00+	4.000+	5/5 (12 ratings)

BuddyX is an ideal theme for community and membership website providing a solution to all kinds of communities. Thanks to it’s BuddyPress support, your website can now have member profiles, send a private message, create groups and so much more. It is a lightweight, fully responsive, seo-optimised, RTL & translation ready theme. BuddyX provides support for WooCommerce and many other plugins.

It is highly customizable and works perfectly with page builders such as Elementor and Gutenberg. BuddyX is perfect for creating social learning, marketplace and blogging websites using BuddyPress integration. BuddyX is built using the latest best practices for progressive web content and optimization. It is well tested with the latest BuddyPress version and popular BuddyPress addons. It is developed, maintained, and supported by Wbcom Designs.

NewsUp

Developer	Price	Active Installations	Rating
Theme Ansar	$ 59.00+	20.000+	4,5/5 (100 ratings)

NewsUp is a fast, clean, modern-looking responsive WordPress theme. It’s great for any newsfeed or magazine style website. The theme is fully widgetized, so users can manage the content easily by using widgets.

It is SEO friendly, WPML, Gutenberg, translation and RTL ready. There are many child themes based on NewsUp,for example NewsTalk, so you have many beautiful pre-made designs to choose from.

Rosa 2

Developer	Price	Active Installations	Rating
Pixelgrade	$ 70.00+	900 +	5/5 (15 ratings)

Rosa 2 is a freemium WordPress theme designed for Gutenberg, the block editor from WordPress. This makes it very beginner-friendly. The beautiful theme will allow any type of small business, from restaurants, coffee shops, bakeries, beauty salons, hotels, and more, to capture the attention of online visitors. With just a few clicks, you can add a gallery of images, a slideshow gallery to showcase your location’s hot spots, and even a background video on each section of the page. The built-in Food Menu lets you quickly add menu items, highlight the important ones, and display special discounted prices for each item. This saves you a lot of time and makes this theme worth the money. The predefined color palettes from the Style Manager offer a fast way to customize your site’s overall appearance and design. In case you get stuck, you can use the help section to look for the right FAQ or contact the support team directly.

Woostify

Developer	Price	Active Installations	Rating
Dylan NGO	$ 49.00	10.000+	5/5 (67 ratings)

Woostify is the theme for beginners who want to start their own online shop in an affordable and easy way. It is a fast, lightweight, responsive and super flexible WooCommerce theme built with SEO, speed, and usability in mind. They offer Add-Ons, so you only pay for the features you really want to use. The theme works great with any of your favorite page builders like Elementor, Beaver Builder, SiteOrigin, Thrive Architect, Divi, etc. Therefore, you can build many types of websites with it.  They also have a 24/7 support ticket system, which will come in handy, if you have any questions or problems with the theme. Woostify is compatible with all well-coded plugins, including major ones like WooCommerce, OrbitFox, Yoast, BuddyPress and Blog2Social.

Inspiro

Developer	Price	Active Installations	Rating
WP Zoom	$ 79.00+	30.000+	4,5/5 (54 ratings)

Inspiro is a professional & lightweight photo and video-focused WordPress theme with a modern design. Of course, it is not only a great fit for photographers and filmmakers, but also for agencies, companies and bloggers who want to make their site more lively and engaging. Packed with features including a fullscreen area that supports Vimeo, YouTube & self-hosted video background, Page Builder integration, Inspiro is perfect for showing off your photography and video portfolio. Moreover, the theme is compatible with WooCommerce and popular Page Builders such as Elementor, Beaver Builder.

ColorMag

Developer	Price	Active Installations	Rating
Theme Grill	$ 59.00+	100.000+	5/5 (1.366 ratings)

ColorMag helps you to create your blog or magazine site with ease. Perfect for news, magazine, newspaper and any kind of publishing sites. Fully compatible with Elementor page builder plugin to create any layout imaginable.

It loads in under 1 second, is fully search engine optimized and has been tested with multiple speed testing tools. What is also great about this theme is the many customization options it comes with. You can choose out of many templates and customize the theme with just one click.

The theme is compatible with WooCommerce and many page builders, like Gutenberg, Elementor, Brizy and more.

Kadence

Developer	Price	Active Installations	Rating
Kadence	$ 45.00+	100.000+	5/5 (145 ratings)

Kadence is a lightweight yet full featured WordPress theme for creating beautiful fast loading and accessible websites, easier than ever. It features an easy to use drag and drop header and footer builder to build any type of header in minutes. It features a full library of gorgeous starter templates that are easy to modify with our intelligent global font and color controls. With extensive integration with the most popular 3rd party plugins, you can quickly build impressive ecommerce websites, course websites, business websites, and more.

Next steps to your website success

Your website just got a successful style make-over, thanks to the amazing theme you picked out. What more is there to do but leaning back and watching the traffic and sales come in?

A lot, actually. A great-looking website alone will not give you traffic and sales. You need to give people the chance to find it in the depths of the internet. For example by improving your visibility in the search engines. This way, people will find your website e.g. by googling “Vegan Food Berlin” or “Dentist in Bristol”. You could create backlinks so people come to your site from related sources or start a social media presence to showcase your services. To do that, of course, you need to create more content: Videos, graphics, blog posts, articles, studies, the list goes on.

Sounds overwhelming? The good thing is, you don’t need to do it on your own. With WordPress, plugins are your best friend and will help you out with all kinds of daily tasks. For example SEO, visuals and even list building and social media marketing!

This is how quickly you can actually share posts on multiple social networks.

Sharing content on social media is one of the most important tasks to generate attention and drive more traffic to your website and to your offers. Posting on multiple social platforms and channels consumes a lot of time and work. So, how can you save time on social media?

Social media automation tools promise huge time-savings and more time for the things that are really important to you. You can save time and tedious chores. In this article I will put a social media automation tool to the test and see how much time it can really save. Is it possible to do your social media management in 5 minutes?

The experiment

To compare manual sharing and sharing with a social media tool, I will promote one blog post on my social media channels and compare the times. Let’s see how long it takes to share the post to Facebook, Twitter, LinkedIn, Instagram and Pinterest.

When using social media automation, it is tempting to share the same message to all social networks but social media posts get more outreach and engagement if you customize your posts to each social network and each community. That’s why in this experiment I will be using personal comments, asking questions and adding hashtags. People are more likely to like, share or comment on social media posts with personal comments.

For a quick overview of the results and a look at how I share my posts, check out this video on “Social Media Management in 5 MINUTES”.

The tedious work of sharing social media posts manually on each network

For my self-experiment, I started with the manual work of sharing my blog post separately on each social media account. I wanted to see how much time I actually need for marketing a blog post on each social platform. I  started the stopwatch after publishing my blog post and then I started with the promotional work.

I opened Canva first, to crop the images to the perfect size for each social network. To find out the best image sizes for each network check out the following infographic. Click here to see the current best image sizes for each network.

First, I tackled Twitter, quickly and easily to be done, isn’t it? Just 280 characters to go. The text actually came to me quite easily, putting in hashtags without much hassle. But then the tricky part started: 49 characters left but still no link and no image included. So I opened a new tab, entered the blog URL, opened the post, copied the link and pasted in my Tweet. I wanted to post an image post, so I still had to add the image. 

A quick look at the timer: 12:01 minutes gone for Twitter and cropping my images.

On to the next network!

Let’s turn to Facebook next. For Facebook, there is no character limit. So I added a short introduction to my post, added the image and the link and hit send. 

The score: After Facebook the stopwatch shows 16:43 minutes.

No, I will not bore you now with how I worked all networks, but rather highlight what I did. After finishing Facebook, to save time, I copied and changed my comment a bit for the business contacts on LinkedIn.

Now I realize that pasting links and images is most time-consuming. Additionally, I have to open each network in a single tab and switch between tabs to copy and paste texts for re-using them. Blogpost, social networks, image folder, infographics– you can very quickly lose the overview.

Pinterest and Instagram were next in line. In these two social networks you need a key visual to grab the attention. So, to save time, you should make sure to prepare graphics that work on both networks. With Pinterest there is also the choice of the right wall to pin it to. 

After sharing my post on Twitter, Facebook, LinkedIn, Pinterest and Instagram I stopped the time again and had a final time of 25:20 minutes.

At a first glance I thought 25:20 minutes for 5 networks was not bad, but if I want to promote 2-4 posts a day, I am busy for more than 2 hours with just promoting blog posts.

However, I did not even add the additional time I usually need for re-publishing my post also on Medium, Torial, Bloglovin, and Reddit. And, I also did not share my posts on Facebook, LinkedIn and Xing pages and groups as I usually do.

Let’s see how much time we can save using social media automation.

Social Media Automation: Sharing blog posts with Blog2Social

Blog2Social is a social media automation software specially designed for WordPress websites. It is fully integrated into the WordPress dashboard, so you can manage and share all your website content, but also content from other sources on your social media accounts directly from your WP dashboard.

The starting point here is the same: The timer starts after the blog post is published and the promotional work can begin. I go to the WordPress back-end and click on the green Blog2Social button. Of course users who don’t have a WordPress website can use the independent Blog2Social WebApp. This is a great option for scheduling and managing your social media posts if you don’t have a WordPress website.

Blog2Social automatically adapts the image sizes to the requirements of each network, so I don’t have to go to Canva and crop my images. Comments fitting the requirements of each network’s space limits are also automatically added from my text.

Since I don’t want to make it too easy for this experiment, I will become more creative and customize my comments for each of my communities. Blog2Social allows me to customize each social media post in one place and one easy workflow, so that I can still save time, a lot of time, compared to manually sharing my posts.

If you want to learn more on how best to share your post on each network, check out the following free complete social media sharing guide.

I don’t have to insert the link to my post as Blog2Social inserts it automatically. Also, my keywords are automatically turned into hashtags for networks such as Pinterest and Instagram.

The tool also counts the available characters for me. On top of each editing field I can see how many characters I have available in total and how many I have used up already.

Since all editing fields for all connected networks, profiles, pages, and groups are displayed on one editing page, I save time for switching between the individual tabs.

Blog2Social  also allows me to schedule my posts to be shared at a specific time on each network. I can do this by using a pre-configured best time scheduler or I can edit each time separately for each network. I usually use the best time scheduler and then edit some of the suggested times, if I think it necessary. With this I can save time on scheduling every post individually.

The only thing I still had to do was press the green button “Share.”

Et voilá – all posts have been published or scheduled. By clicking “view social media post” you can take a look at your post to check, if everything is ok.

What can I say? Everything looks great! A glance at the stopwatch tells me: 5 minutes and 5 seconds. Even without a calculator, I know that it was much less than in the first round. Blog2Social just saved me 20 minutes and a lot of sharing pain.

The benefits of scheduling social media posts

Blog2Social enables you to share your blog posts on all social media at once or to schedule your social media posts for each or of channels. By sharing your posts at different times the posts are likely to get more outreach and attention. Every network has a specific time when communities are most active and at which posts achieve higher interaction rates. By sharing your post at the best time for each social network your post is more likely to get attention and engagement from your community. By sharing your post at different times across social networks will also extend the lifespan of your post.

Learn more tips and tricks for time-saving social media scheduling here.

Wrap up: Save Time on Social Media Management and Cross-Promotion with Blog2Social

25:20 minutes manual sharing vs. 5:05 minutes automatic sharing. 

You can easily see: Sharing with Blog2Social only took me a fifth of the time that manual sharing costs me. Instead of almost half an hour, I just did my scheduling in less than 5 minutes. Plus, with Blog2Social, all my posts will be published at the best times for each network and I don’t have to worry about the correct image sizes.

And think about this: If you wanted to post to another Facebook page, group or to another Twitter account, and even more social networks like XING, Reddit, Tumblr or Google My Business manually, it could take you over an hour everyday. With Blog2Social you can do your complete scheduling for a week, a month or even a year in a matter of minutes.

Blog2Social can also reshare your older posts on social media automatically. The Blog2Social Autoposter can automatically create and share posts for every new piece of content you publish. This way, you can save even more time!

With all this new free time you have on your hands, you can create more amazing content, interact with your communities, promote your business in any way you’d like or simply take a break.

Voices from Blog2Social Users: “Saves SO much Time!!!”

I am not the only one who finds Blog2Social is a great time-saver. Dena on WordPress is giddy because she doesn’t have to spend hours on social media scheduling anymore.

What’s your experience with Social Media Automation? Please let me know in the comments!

Video content is all the rage and a highly effective way to gain organic reach on social media. According to Cisco’s 2022 report, 82 % of global internet traffic generated from either video streaming or video downloads. Whether it’s for personal use, brand promotion, or advertising, video content is a powerful tool for engaging with audiences and driving engagement. With the availability of user-friendly video creation tools on various platforms, you can easily create videos on the go without requiring expensive equipment. Social media users value authenticity and vulnerability highly, so have fun and create content without getting too caught up in the technicalities.

With so many different social media platforms available, each with their own unique video specifications, it can be challenging to create content that looks great on every platform. In this blog post, we will take an in-depth look at the video sizes for the most popular social media platforms, including YouTube, Vimeo, Instagram, TikTok, Twitter, Facebook, Pinterest, and more. By understanding these video sizes, you’ll be able to optimize your video content for each platform and ensure that your content looks its best and performs well, no matter where it’s shared.

First things first

Social media has various video formats that you may come across, and it is essential to know which formats work best for each platform to ensure your content performs well.

To ensure that your videos are effective, there are a few important things to keep in mind before you start recording:

1. When producing your video, choose a frame that works well in both landscape and portrait modes. This allows you to share your video on multiple social media platforms.
2. Turn longer YouTube videos into 15-second snippets to provide a sneak peek on different platforms.
3. Engage viewers in the first few seconds to keep their attention. This can be achieved through humor or by providing informative content that adds value to the user.
4. Include a call to action to encourage engagement with your video.
5. Use a tripod to ensure steady footage.

By following these simple tips, you can make the most out of your videos and increase engagement with your audience.

Why you should use the right video sizes for each platform

Using the appropriate video sizes for each social media platform is essential for several reasons. Firstly, each platform has its own unique specifications for video formats, including aspect ratio, video size, and resolution. Failing to adhere to these specifications can result in poorly optimized videos that do not display correctly on the platform, leading to a reduction in engagement and viewership.

Secondly, using the correct video sizes ensures that your content will be displayed in the best quality possible, which can increase the chances of users sharing, liking, and commenting. When videos are displayed correctly, they are more visually appealing and can grab the attention of viewers more effectively.

Lastly, using the right video sizescan help to increase your organic reach on social media. Platforms like Facebook and Instagram, for instance, prioritize videos that are optimized for their platform, which can result in your content being displayed to a larger audience. By adhering to each platform’s video format guidelines, you can ensure that your videos are displayed correctly and reach the maximum number of users possible.

YouTube Video Sizes

YouTube is the world’s largest video-sharing platform, allowing users to upload, share, and view videos on a variety of topics. With over 2.6 billion monthly active users, YouTube has become an indispensable tool for creators, businesses, and viewers alike. From educational content to music videos and vlogs, YouTube offers a vast range of video content that can be accessed by anyone with an internet connection. In this day and age, YouTube has become a cultural phenomenon and an essential part of our daily lives.

It’s a good idea to make your content:

• Clear, consistent, and representative so that people who find your channel will instantly understand what your videos are all about.
• As simple as possible. Think of logos or the branding of products you like—they’re likely a singular image or style that sticks in your brain.
• Something you’re proud of. Remember—your content will become an extension of you, especially if you star in your channel.

https://support.google.com/youtube/troubleshooter/2888402?hl=de&ref_topic=9257782

YouTube Video Guidelines

• File type: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, and WebM
• Resolution: 3840 x 2160 (max)
• Aspect ratio: 1:1, 2:3 or 9:16
• Video length: 12 hours (max)
• File size: 128 GB (max) or 12 hours

YouTube Shorts

When you uploard videos in a 9:16 asprect ratio shorter than 60 seconds, YouTube automatically creates a short from your content.

Things to keep in mind

• You don’t need any special equipment to get started! You can record, edit, and upload all from your phone.
• After you get your first upload out of the way, try sticking to a posting schedule you can maintain. Remember, consistency is key!
• Short videos are fun, and Shorts make it easy for anyone to get started immediately.

• File type: MP4 and MOV.
• Resolution: min. 720 pixels and max 1080 pixels.
• Aspect ratio: 9:16
• Video length: up to 60 seconds 

Vimeo Video Sizes

Vimeo is a video-sharing platform that was founded in 2004, a year before YouTube. However, Vimeo has distinguished itself by focusing on high-quality, professional-grade videos that are often used by filmmakers, artists, and other creative professionals. Vimeo offers a range of tools and features that allow users to upload, share, and collaborate on videos with ease. With a community of over 260 million active monthly creators and viewers, Vimeo has become a popular choice for those who value quality and creativity in video content.

Vimeo Video Guidelines

• File type: MP4, MOV, WMV, AVI, and FLV
• Resolution: 1280 x 720 px up to 8k
• Aspect ratio: 16:9
• Video length: 24 hours (max)
• File size: 500MB per week with the basic free membership, with a total of 5GB storage

TikTok Video Sizes

TikTok is a social media app that has taken the world by storm since its launch in 2016. With over one billion active users, the platform has become a hub for short-form videos that are often humorous, creative, and entertaining. The app allows users to create and share videos ranging from lip-syncs, dance videos, comedy skits, and more, all set to a background of popular songs and sounds. What sets TikTok apart from other social media platforms is its algorithm that suggests personalized content to users, making it easy to discover new creators and trends. TikTok has revolutionized the way people consume videos and is by far the number one platform that generates the most engagement with users.

TikTok Video Guidelines

• File type: MP4 or MOV recommended
• Resolution: 1080×1920 pixels
• Aspect ratio: 9:16 (1:1 with pillarboxing)
• Video length: 15 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from another source
• File size: max. 287.6MB

Instagram Video Sizes

Instagram is one of the most popular social media platforms that was launched in 2010, initially as a photo-sharing app. Since then, it has grown to over 1.2 billion active users, making it one of the largest social networks in the world. Instagram allows users to share photos and videos, and has become a hub for creative expression and visual storytelling. With features such as Instagram Stories, and Reels, users can share their content in a variety of formats and engage with their followers in new and exciting ways.

Instagram Video Guidelines

• File type:MP4 and MOV
• Resolution: 720-1080 pixels
• Aspect ratio: 16:9, 1:1, 4:5
• Video length: 15 to 60 seconds
• File size: 4GB 

Instagram Reel Guidelines

• File type:MP4 or MOV
• Resolution: 1920 px
• Aspect ratio: 9:16
• Video length: 3 seconds – 15 minutes
• File size: 650 MB

Pinterest Video Sizes

Pinterest is a social media platform that has gained popularity as a visual search engine, allowing users to discover and save ideas for everything from fashion and home decor to recipes and travel. Launched in 2010, Pinterest now has over 433 million active users worldwide, making it a valuable platform for businesses looking to reach new audiences. With features such as Pins, Boards, and Story Pins, users can create, organize, and share content in a visually appealing way. 

Video Pin Guidelines

• File type: MP4, M4V, MOV
• Resolution: min 240 pixels max 2160 pixels
• Aspect ratio: 1:1, 2:3 or 9:16
• Video length: 15-30 seconds 
• File size: 2 GB (max)

Story Pin Guidelines

• File type: MP4, M4V, MOV
• Aspect ratio: 9:16
• Video length: 15- 60 seconds
• File size: 16mb Android and iOS, 100mb Web

Facebook Video Sizes

Facebook is a social media platform founded in 2004. It quickly grew to become the largest social network in the world with over 2.9 billion monthly active users. Users can create profiles, share content, connect with friends and family, and join or create groups to share common interests. Facebook has evolved over the years to include features such as live video, 360° videos, marketplace, and advertising options for businesses. It continues to be a powerful tool for connecting people and businesses worldwide.

Facebook Video Guidelines

• File type: MP4 or MOV
• Resolution: 1280 x 720
• Aspect ratio: 16:9 to 9:16
• Video length: max 240 minutes 
• File size: max 4.0 GB

360° Video Guidelines

• File Type: MP4 container
• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos: 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Video with 360 metadata embedded

Facebook Reels and Stories

• File type: MP4 or MOV
• Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended)
• Aspect ratio: 9:16
• Video length: 4 seconds – 60 seconds (Stories 4 minutes)
• File size: No file size limit

Linkedin Video Sizes

LinkedIn is the largest professional network in the world, offering professionals in various industries the opportunity to connect, explore career opportunities, and expand their professional network. With over 900 million members in over 200 countries and regions, LinkedIn is a valuable platform to connect with other professionals, exchange industry-specific information, and discover professional opportunities. In recent years, LinkedIn has also expanded its features to support multimedia content such as videos. These videos can be an effective way to share expertise, provide insights into work or the company, and position oneself as an industry expert. By using the right video formats on LinkedIn, you can capture the attention of your target audience and advance your professional goals.

• File type: MP4 or MOV
• Resolution: 256×144 – 4096×2304
• Aspect ratio: 1:2.4 – 2.4:1
• Video length: 10 Minutes
• File size: 5 GB

Twitter Video Sizes

Twitter is a social media platform that allows users to share and discover information and news in real-time. With over 330 million active users, Twitter is a popular platform for businesses, celebrities, and individuals to connect and engage with their audience. The platform’s unique feature of limiting posts to 280 characters makes it a hub for concise and effective communication. From breaking news to personal opinions, Twitter offers a platform for anyone to join the conversation and stay up-to-date with the latest trends and topics.

Twitter Video Guidelines

• File type: MP4 or MOV
• Resolution: min 32 px max 4096 px
• Aspect ratio: 16:9, 1:1, 9:16
• Video length: 140 seconds
• File size: 512 MB (mobile) 1 GB (web)

Mastodon Video Sizes

Mastodon is a decentralized social networking platform that offers an alternative to centralized social media platforms. Launched in 2016, Mastodon has gained popularity among individuals and communities seeking more control over their online presence and data. Unlike traditional social networks, Mastodon is built on a federated model, where multiple independent servers, called instances, are connected to create a diverse and interconnected network. This decentralized structure allows users to choose the instance that aligns with their interests and values, while still being able to communicate with users from other instances. With its emphasis on privacy, customization, and community-driven moderation, Mastodon provides a unique and user-centric experience in the world of social media.

• File type: MP4 or MOV
• Resolution: 1920 x 1200 px 
• Aspect ratio: 16:9, 4:3, and 1:1
• Video length: no limit
• File size: 40 MB

Discord Video Sizes

Discord is a versatile communication platform that not only allows users to chat and voice call but also supports the sharing of videos. When it comes to sharing videos on Discord, there are a few important specifications to consider for the best experience.

Firstly, Discord supports a wide range of video file formats, including common formats like MP4, MOV, and AVI. This allows users to easily share videos in their preferred format without compatibility issues.

In terms of video resolution and quality, Discord recommends using a resolution of 1280×720 pixels (720p) for optimal viewing. However, higher resolutions are also supported, and Discord automatically adjusts the quality based on the viewer’s device and internet connection.

• File type: MP4, MOV, and AVI.
• Resolution: 1280x720px
• Aspect ratio: 
• Video length: 
• File size: 8MB (non Nitro), 50 MB (Nitro Classic) 100 MB (Nitro)

Publish and share your videos automatically with Blog2Social

Sharing your video content across multiple social media platforms can be a hassle, especially when you have to do it manually. With Blog2Social, however, you can easily automate the process and publish your videos across all your social media accounts straight from your WordPress media library. Whether you want to share your videos on YouTube, Vimeo, Instagram, Facebook, Twitter, Pinterest, or TikTok, Blog2Social has got you covered.

The integrated video feature seamlessly integrates into your social media scheduling and sharing workflow. All you have to do is upload or select a video from your WordPress media library, add a compelling title and description with relevant keywords, and publish it across your chosen social media accounts with just a few clicks. Streamline your workflow and simplify your content sharing process all in one place.

Blog2Social also imports your video title and description from the meta text in your media gallery and automatically adapts it to the format required by each platform. Plus, you can easily add or customize your title, description, and hashtags for each network individually to ensure your video content is optimized and ready to reach a wider audience.

Get your sneak peek!

Check out our quick tutorial on how to get started with the new video function. Find out how to connect your channels, upload your videos and send them out to your channels to go viral. Make sure to leave your feedback in the comment section and follow for more updates!

Start the free trial today!

Sign up for a free 30-day video trial and experience all the premium features of Blog2Social (no automatic subscription). During your trial, you can upload up to 250 MB of video content per day, with a total limit of 2.5 GB. When you reach the limit, simply choose a premium license and unlock the video add-on.

Wrap-up

Social media video content has become a crucial aspect of digital marketing and personal branding. Understanding the video sizes for each social media platform is essential to create content that looks its best and performs well on each platform. By optimizing your videos for each platform, you can increase your organic reach, drive engagement, and ultimately achieve your marketing goals. Remember to keep in mind the aspect ratios, resolutions, and video sizes for each platform, as well as the recommended video length and content type. With this knowledge, you can create high-quality video content that resonates with your audience and helps you stand out on social media.

In our world where video reigns supreme, consumers are hungry for captivating visual experiences to understand products and services. Did you know that users retain 95% of a message when watched on video, compared to a mere 10% when read in plain text?

Now, imagine harnessing this potential as a marketer – effectively informing and engaging your potential buyers. Sounds great, but it can be a struggle to create high-quality, cost-effective, and enjoyable videos on a regular basis, especially for a small business. Fear not! Get ready for your ultimate time-saving video tools for effortless and affordable production and promotion. With these game-changing video tools, you’ll be crafting compelling videos that win over new customers, day after day.

VidIQ

You know you want to make great videos. You know what your expertise is. Still, you might have no idea what videos you want to make. That’s where VidIQ comes in. VidIQ analyzes your YouTube channel as well as competitors channels, to find you daily new video ideas. It also knows the best keywords for your chosen topic. It shows you the keywords that give your brand the greatest visibility. VidIQ helps you optimize your YouTube channel, analyze the effectiveness of thumbnails, and provides ideas for tags, descriptions, and titles.

VidIQ’s YouTube channel and newsletter also offer tips and tricks to master all types of videos and optimize them for a variety of platforms.

Pricing

VidIQ is free for one channel and includes tracking for three competitors and basic video analytics. The paid services, Pro ($7.50/month) and Boost ($39/month), offer more channels and additional features. A premium version at the mentioned price includes unlimited channels, users, and more.

Canva

Now that you have ideas and keywords for your next video, you turn to an old friend: Canva. Previously just a great tool to effortlessly create graphics, the versatile design platform extended its functionality to video editing and customization.

One standout feature of Canva is its ability to remove and change video backgrounds effortlessly. Say goodbye to distracting or unappealing backgrounds that could diminish the impact of your message. With just a few clicks, you can seamlessly replace backgrounds, ensuring that the focus remains on your content and brand. Whether you want to transport your viewers to a stunning location or create a professional studio-like setting, Canva offers the flexibility to transform your videos with ease.

Another game-changing aspect of Canva is its extensive stock video library. Access a vast collection of high-quality videos right within the platform, eliminating the need for tedious searches across multiple websites.

But Canva doesn’t stop at just backgrounds and stock videos. This powerful tool also allows you to add text, graphics, and overlays to enhance your videos further. From attention-grabbing titles to engaging captions, you can easily create visually stunning and informative videos that deliver your message effectively. With Canva’s intuitive drag-and-drop interface, even those without prior design experience can effortlessly craft professional-looking videos that leave a lasting impression.

Pricing

You can use Canva, as well as many of its features, stock images and videos for free. When you use it often, you might consider the pro ($9.15/month/person) or the team ($11.60/month/person) for even more free stock content and more features, for example AI-based design tools.

Motion Array

Motion Array is the place for unlimited creative assets. This includes stunning stock footage and graphics to add depth and variety to your content. Using Motion Array can bring several benefits to your video marketing efforts. Motion Array also offers a vast library of video templates, motion graphics, and audio tracks. You can easily find and incorporate visually appealing elements that align with your brand and help you create engaging and professional videos.

Whether you need eye-catching transitions, stylish text animations, or dynamic overlays, Motion Array is the place for you. These effects can help make your videos visually appealing and memorable. By incorporating these professional-grade visual elements, you can captivate your audience and leave a lasting impression.

Motion Array also provides a suite of powerful editing tools that can streamline your video production process. With features like customizable video templates and pre-built effects, you can save time and effort by quickly creating visually stunning videos. These tools enable you to focus on the creative aspects of your video marketing campaigns without getting bogged down by technical complexities.

For teams or collaborators, Motion Array offers collaboration features that facilitate teamwork. You can invite team members, assign roles and tasks, and track progress, ensuring smooth coordination and efficient workflow. These collaboration tools enable seamless communication and make it easier to work together on video marketing projects.

Pricing

Your marketing can benefit from MotionArray starting from $19,99/month. Sharing the joy and working as a team, you can save a bit of money, paying $37,50/month for two users.

Synthesia

Don’t feel comfortable in front of the camera? Synthesia is an AI-powered video generation tool that allows you to create realistic-looking videos by using text-based scripts. It utilizes artificial intelligence and deep learning technologies to generate videos with lifelike virtual presenters or avatars speaking the script you provide. Synthesia’s aim is to simplify and automate the video production process, making it accessible to individuals and businesses of all sizes.

With this tool, you cannot only customize your videos and choose your own avatar, it also allows multilingual video production in languages you don’t even speak. Synthesia supports multiple languages, allowing you to easily create videos in different languages and expand your reach to a global audience.

Creating videos this way is, of course, a fantastically affordable and quick way of creating videos compared to filming and editing videos with a real person. However, it is essential to note that while Synthesia provides an efficient and automated video creation solution, it may lack the human touch and genuine connection that can be achieved through traditional video production methods. It is crucial to strike a balance and evaluate whether Synthesia aligns with your brand’s tone, messaging, and target audience expectations.

Pricing

You can start creating your own AI-powered videos for $30/month. This is their personal plan, for bigger teams they offer custom solutions.

Animaker

Animaker allows you to easily create animated videos, without any knowledge on animating at all. This handy tool provides a user-friendly interface and a drag-and-drop editor that makes video creation accessible to users of all skill levels. With its intuitive platform, you can easily design and customize animated videos, explainer videos, infographics, and more.

Animaker offers a vast library of templates, characters, props, backgrounds, and animations that can be easily incorporated into your videos. You can choose from a variety of styles and themes that align with your brand and tailor them to your specific marketing needs.

With Animaker, you also have full control over customizing your videos to align with your brand identity. You can add your logo, choose brand colors, and incorporate your own images and assets. This level of customization helps you create videos that are consistent with your brand aesthetics, reinforcing brand recognition and building a cohesive visual identity across your video marketing campaigns.

Pricing

You can start animating videos with Animaker starting from $10/month. If you need videos longer than 5 minutes, a higher quality or a high amount of videos per month, you can instead choose a starter ($19/month) or a pro ($49/month) package. There are also custom solutions available.

InShot

The previous tools are great for editing videos in your browser. If you want to edit videos on the go using your phone, InShot is a powerful and versatile tool that can be highly useful.

Just like Canva and Synthesia, InShot is extremely easy to use. It features a user-friendly interface that makes it accessible to both beginners and experienced video editors. Its intuitive layout and straightforward timelines enable users to quickly navigate the software and start editing their videos with ease.

InShot supports a wide range of video and audio formats, allowing you to import and edit various types of media files. This versatility ensures that you can work with your existing video footage and incorporate different assets seamlessly into your marketing videos. Effortlessly create vertical videos for your stories, square videos for your feed or horizontal videos for YouTube or Vimeo.

With InShot, your videos will never be boring: InShot offers a variety of free-to-use music and sound effects for your videos. Add music to your videos to transform the mood, transport information and connect with your audience.

Pricing

InShot and many of its editing features are available free of charge. If you want to remove ads and watermarks and get access to additional filters, effects and transitions, you can upgrade to pro ($3.99/month).

Blog2Social

Now that your video has been edited to perfection, it is time to put it out there! Share your video on social media to reach your audience effectively. Blog2Social is a social media automation tool that is perfectly designed for sharing all your content on your favorite social media platforms. Unlike many of its competitors, it does not only allow sharing text, links and images, it also lets you share videos.

Depending on the platform, you can either directly upload your videos to the respective social media platforms or host them on popular video-sharing platforms like YouTube or Vimeo as well as Facebook, Instagram, Pinterest or Twitter. You can also share your video as link posts to all the networks that don’t allow sharing videos directly.

You can easily tailor your social media posts to suit each platform’s specifications. For example, by personalizing the captions and titles of your videos, or adding all your important keywords, as well as hashtags. Each platform has its own unique features and character limits. Blog2Social will help you adapt your descriptions and videos in one single workflow for all selected platforms accordingly.

Make the most of your videos by scheduling your posts at the best times for visibility and engagement. You can schedule each post for the perfect time when most of your audience is online. If you don’t know the best time for your post, Blog2Social will schedule your posts automatically for the best time on each network to maximize engagement.

Pricing

With the free version, you can already tap into basic Blog2Social functionalities and experience the convenience of seamless social media sharing. Elevate your social media game by upgrading to the premium features starting at just $7 per month. This option allows you to share your videos per link post. For your advanced video marketing endeavors, such as publishing, scheduling and sharing your video files from your media library, Blog2Social has got you covered with an exclusive add-on available for just $5.75 per month.

Maximize Your Video Engagement: Harnessing the Power of Multiple Social Platforms

To truly capitalize on the potential of your video promotion, it’s essential to leverage multiple social media platforms. By tailoring your video content for distribution across diverse networks like Facebook, Instagram, LinkedIn, TikTok, and more, you can maximize reach, foster stronger connections, and drive higher engagement. Let’s explore how you can effectively promote your videos across these platforms with the help of tools like Blog2Social, thereby transforming your video marketing strategy into a resounding success.

Why you should post videos on TikTok

• Wide reach and engagement: TikTok has gained immense popularity, particularly among younger demographics. It offers a vast user base and provides excellent opportunities to engage with a large audience. TikTok’s algorithm promotes content based on user interests, making it easier for your videos to gain exposure and go viral.
• Creativity and virality: TikTok’s short-form video format (15 to 60 seconds) encourages creativity and allows you to create captivating and highly shareable content. The platform’s unique features like filters, effects, and music options enable you to produce visually appealing and entertaining videos that can quickly spread across the platform.
• Trend-driven content: TikTok is known for its trend-driven nature. By participating in popular challenges, using relevant hashtags, and staying up-to-date with trends, you can increase your chances of reaching a broader audience and generating buzz around your brand.

Why you should post videos on YouTube

• Extensive reach and discoverability: As the largest video-sharing platform, YouTube provides an enormous audience base with billions of active users. It offers excellent discoverability through search results, recommended videos, and suggested content, making it easier for users to find and engage with your video marketing campaigns. Especially YouTube’s new Shorts, that are similar to reels and TikToks, are highly engaging and have potential for going viral.
• Long-form content and tutorials: YouTube’s platform is well-suited for longer video formats, making it ideal for in-depth tutorials, product demonstrations, and educational content. It allows you to showcase your expertise, build credibility, and provide value to your audience, leading to stronger brand loyalty.
• Monetization and ad opportunities: YouTube offers various monetization options, such as ads, sponsorships, and channel memberships. This allows you to potentially generate revenue from your video marketing efforts. Additionally, YouTube’s ad platform enables you to reach a highly targeted audience through precise demographic and interest-based targeting.

Why you should post videos on Vimeo

• High-quality and professional content: Vimeo is known for its emphasis on high-quality and visually stunning videos. It is a preferred platform for filmmakers, artists, and businesses seeking a more professional and polished presentation of their video content. Vimeo’s focus on quality can help enhance the perception of your brand and attract a discerning audience.
• Customization and privacy control: Vimeo provides advanced customization options for video embedding, player settings, and branding. It also offers privacy control features, allowing you to choose who can view your videos, embed them on websites, or download them. This level of control is particularly valuable for businesses that want to restrict access to their content or share videos exclusively with specific clients or partners.
• Analytics and viewer engagement: Vimeo offers detailed analytics that provide insights into viewer behavior, engagement rates, and video performance. These analytics enable you to refine your video marketing strategies, understand your audience’s preferences, and optimize your content for better results.

Why you should post videos on Instagram

• Visual-focused platform: Instagram is primarily a visual platform, making it perfect for showcasing your video content. You can upload videos to your feed, share them in Stories (up to 15 seconds), or use IGTV for longer-form videos (up to 60 minutes for verified accounts). Instagram’s emphasis on aesthetics and creativity allows you to capture attention and engage with your audience through visually appealing videos.
• Hashtags and discoverability: Utilizing relevant hashtags in your video captions on Instagram can help increase your content’s discoverability. Users can find your videos by searching for specific hashtags or exploring trending topics, enabling you to reach a wider audience interested in your niche or industry.
• Influencer collaborations: Instagram is home to a vast community of influencers and content creators. Partnering with relevant influencers who align with your brand can amplify your video marketing efforts. They can create sponsored content, promote your videos to their followers, and help you expand your reach and credibility.

Why you should post videos on Facebook

• Large user base and demographic diversity: Facebook remains one of the most widely used social media platforms worldwide, offering a massive user base across different age groups and demographics. This diversity presents an opportunity to target and engage with various audiences through your video content.
• Facebook Watch: Facebook Watch is a dedicated video platform within Facebook that allows users to discover, watch, and engage with videos. It provides an opportunity to showcase your videos to a specifically video-focused audience and benefit from the platform’s algorithms that recommend videos based on user interests.
• Targeted advertising: Facebook’s powerful advertising platform enables you to create highly targeted video ads to reach specific audiences based on demographics, interests, and behaviors. You can leverage Facebook’s extensive user data to ensure your videos are seen by the right people, enhancing the effectiveness of your video marketing campaigns.

By strategically utilizing each platform’s unique features, you can effectively promote your brand and drive your video marketing success. To do this use video tools and recycle your videos! Though each network has unique requirements for video lengths and formats, there are some overlaps. You can, for example, post the same video as a YouTube Shorts video, an Instagram Reel and a TikTok.

There are also ways to recycle your videos, even if the format does not match. Check out how you can repurpose your videos here.

Get started with your video tools!

The world of video marketing offers endless possibilities for businesses looking to captivate their audience and drive meaningful engagement. With the right video tools at your disposal, you can create compelling visual content, effectively promote your brand, and reach your target audience like never before. Whether it’s leveraging the editing capabilities of tools like Canva and InShot to craft professional and visually stunning videos, exploring AI-driven solutions like Synthesia to automate and personalize your video production or harnessing the power of social media platforms like YouTube, TikTok, Instagram, and Facebook through Blog2Social to amplify your reach, there’s a tool for every need and goal.

Video is more than just a trend. It’s a powerful medium that convey your brand story, showcase your services, and establish a connection with your audience. By incorporating video into your marketing strategy you can create memorable experiences, increase brand awareness, and drive conversions.

Whether you’re a seasoned marketer or just starting out, the possibilities are endless. Start leveraging the power of video today and watch your brand soar to new heights!

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Optimal social media video sizes

How to boost your social media presence using video

Today, almost all of the most popular social media platforms support videos: TikTok, Instagram, YouTube, but also Facebook, Linkedin, Twitter and Pinterest. They even make them more visible than images or text – videos usually get 48 % more views. In this article we show you how to easily repurpose your video content and to share it accross multiple social media channels for maximum exposure, engagement and efficiency.

Do you spend countless hours creating top-quality videos that you’re proud of just to share it to a single social media network? You might want to recycle video content for multiple social media platforms. Here are some of the most common reasons:

• Optimizing your reach: Repurposing video content across various social media platforms enables you to tap into new audiences. This maximizes the effectiveness of your content marketing efforts.
• Saving time and resources: Repurposing video content eliminates the need  to create entirely new content for each platform. By leveraging existing videos, you can save valuable time and resources that would otherwise be spent starting from scratch when creating social media posts.
• Boosting audience engagement: Repurposing video content helps you sustain engagement with your current audience, keeping them interested in your brand. By delivering valuable content in different formats, you can maintain a strong connection and encourage ongoing interactions.
• Enhancing visibility and brand awareness: Extend the reach of your content by repurposing it across different platforms. This strategy amplifies your brand’s visibility and generates greater awareness about your products or services, making it an indispensable component of your marketing strategy.

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What is video content recycling?

Video recycling or repurposing your videos means more than just sharing the same video across multiple channels. It involves taking your existing video content and transforming it into different formats or adapting it for various platforms. By repurposing videos, you can extract valuable information, ideas, or messages from your original content and present them in new ways to reach a wider audience or extend the lifespan of your content.

There are a variety of strategies you can use to repurpose your videos, depending on the platform and your goals. Some of the most common ways to repurpose include include:

• Trimming videos to fit different platforms: If your video is too long for a specific platform, consider trimming it down to fit the platform’s requirements. For example, Instagram Reels are limited to 60 seconds, while TikToks can now be up to 3 minutes long.
• Creating shorter clips or highlights: Instead of repurposing the entire video, consider creating shorter clips or highlights that can be shared on social media platforms. This can be a great way to tease your full video and entice viewers to watch the whole thing.
• Adding subtitles: Adding captions or subtitles to your videos can make them more accessible and engaging, while also improving your video’s SEO.
• Posting at the perfect times: To use each platform’s requirements to fuel your success, take a look at user behavior. When are users most active on the platform? Schedule your videos at this time to reach maximum engagement. Social media tools like Blog2Social help you with that by showing you the best times for each network and automatically publishing your videos.

Which social media networks work best for video sharing?

When it comes to repurposing videos, it’s essential to consider the characteristics and requirements of different video networks. Each platform caters to a slightly different target group. While some networks may overlap in their target audience, they often engage viewers in different ways. Here are some of the video networks you should consider for repurposing:

1. YouTube: Ideal for tutorials, behind-the-scenes content, and in-depth dives into topics.
2. YouTube Shorts: Allows for quick glimpses into your content, suitable for capturing viewers’ attention.
3. Vimeo: A platform known for high-quality and professional videos, appealing to a sophisticated audience.
4. Instagram (Reels): Perfect for short, entertaining, funny, personal, and educational videos.
5. TikTok: Popular for short, trendy, creative, and educational videos.
6. Facebook: Offers visibility to a wide range of video content, appealing to millions of users.
7. Pinterest: Emerging as a great platform for video content, especially for DIY, inspirational, and instructional short videos.
8. LinkedIn: A professional networking platform where video content can help you reach a business-focused audience.
9. Twitter: Allows for sharing videos, capturing attention in a fast-paced environment.
10. Mastodon: An open-source social network that supports video content sharing and an alternative to Twitter.
11. Discord: While Discord is primarily known as a communication platform for gamers, it can also be used for video marketing to engage with specific communities and target audiences.

The perfect format for each network

To ensure your repurposed videos align with the requirements of each platform, it’s important to consider video resolutions and aspect ratios. Different platforms have specific dimensions for optimal viewing experiences. For example, vertical videos with a 9:16 aspect ratio are suitable for Instagram Reels, TikTok, YouTube Shorts, and Pinterest. Square videos with a 1:1 aspect ratio work well on platforms like Facebook, Twitter, Mastodon, Discord and LinkedIn. Horizontal videos are typically associated with YouTube or Vimeo.

Remember, not all videos are a perfect fit for every platform. If you have a long, twenty-minute video on YouTube, you’ll need to make alterations to share it on platforms like TikTok or Instagram. However, when repurposing videos, the easiest approach is to share them on social networks with similar requirements. For instance, you can repost TikToks to Instagram Reels and YouTube Shorts.

Understanding the video networks, their formats, and requirements allows you to effectively repurpose your videos for different platforms, maximizing your content’s reach and engagement. By adapting your videos to the characteristics of each platform, you can create a more cohesive and appealing experience for your audience, increasing the chances of attracting and retaining viewers.

Your video reporposing strategy

Create a horizontal video

To create videos that are easily repurposable, it’s advisable to start by creating a horizontal video. Film your video as you normally would and upload it to YouTube. To ensure your video is convincing and engaging, always keep the viewer in mind, taking them on a journey and delivering the information that interests them.

Post the video on YouTube and Vimeo

When you upload your video on YouTube and Vimeo, optimize its visibility by adding an attention-grabbing headline, a captivating caption, and relevant tags.

Shorten your Video

Next, consider shortening your video to three minutes or less. Alternatively, you can create multiple snippets, focusing on the most interesting, entertaining, or funny parts of the video.

Create a square video

Utilize these clips to create new videos in a square format. Use your preferred video editing tool to place your video on a square canvas, adding a solid-colored border to the top and bottom.

Add a headline and subtitles

Enhance the square video meme by incorporating a catchy headline and subtitles. Place the headline in the border at the top of the video and the subtitles in the lower border. The subtitles are especially important because 85 % of people watch social media videos without sound. This ensures your message can be understood even without audio.

Post the square video

Now, share your square video on various social media platforms! Square videos tend to perform exceptionally well on platforms like Facebook and LinkedIn. You can also share them on Twitter or Mastodon for wider reach.

Create a vertical video

For platforms like Instagram, TikTok, YouTube Shorts, and Pinterest, create a vertical video. Use your horizontal video clips and add larger borders at the top and bottom to maintain a 16:9 ratio, perfectly formatted for these platforms. Similarly, customize the headlines and subtitles for each social media network, introducing variation and catering to their unique audiences.

Speed up the process with Blog2Social

To streamline the process, leverage tools like Blog2Social. This platform allows you to tailor your social media posts to meet each platform’s specifications. You can personalize captions, titles, and add important keywords and hashtags. Blog2Social simplifies the adaptation of your descriptions and videos, enabling a single workflow for all selected platforms.

To maximize visibility and engagement, make the most of your videos by scheduling your posts at optimal times when your audience is most active online. If you’re unsure about the best posting times, Blog2Social can automatically schedule your posts for the ideal times on each network, ensuring maximum engagement.

Tips for maintaining quality and engagement when repurposing videos

While repurposing your videos can save time and effort. It’s important to maintain quality and engagement to keep your audience interested. Here are some tips for maintaining quality and engagement when recycling video content:

• Maintain brand consistency: Ensure that your repurposed content maintains a consistent brand voice and message across all platforms. This creates a cohesive experience for your audience and strengthens brand recognition.
• Optimize thumbnails: Select captivating thumbnails that accurately represent your content when repurposing YouTube videos. A compelling thumbnail can attract viewers, while a subpar one may deter them from clicking.
• Include a call-to-action: When repurposing videos, incorporate a clear call-to-action to prompt viewers to take the desired action, such as visiting your website, subscribing to your channel, or following you on social media.
• Engage actively: When repurposing your YouTube videos, actively engage with your audience on each platform. Respond to comments, pose questions, and foster discussions to keep your audience engaged and foster a sense of community around your content.

Get started with your time-saving video strategy!

Repurposing your videos for multiple social media channels is a powerful strategy that can significantly expand your brand’s reach and engage diverse audiences. By leveraging the right tools, such as Blog2Social’s new video sharing feature, you can streamline and automate the process, saving valuable time and effort while ensuring consistent promotion across platforms.

Here’s your checklist for effective video recycling: Save it for later and just follow the steps whenever you want to promote your video and repeat as many times as you want.

Understanding the unique requirements of each social media platform and employing creative repurposing strategies are key to effectively promoting your videos. With Blog2Social, you have the ability to tailor your video content to suit each platform’s specifications, ensuring optimal visibility and engagement.

Imagine the time and energy you can save by recycling video content instead of creating entirely new videos for each platform. Blog2Social’s capabilities enable you to efficiently repurpose your videos, reaching audiences on popular platforms such as YouTube, Instagram, TikTok, Vimeo, Facebook, and Pinterest.

By embracing the art of video repurposing, you can maximize the potential of your video content across the digital landscape. Extend the lifespan of your videos, captivate audiences in various formats, and witness the growth and impact of your brand.