In the current year, Pinterest intends to introduce a so-called “Verified Merchants Program”. In this program, only customers who meet certain requirements will be allowed to acquire customers in certain areas. This should improve the satisfaction of its own users.
For the current year, Pinterest is forecasting an increase in turnover from 1.14 to 1.52 billion dollars. The experts’ forecasts here have so far been for 1.48 billion dollars.
The company’s shares rose in post-trading by around 17 percent to 26.91 dollars. This is the highest level since October last year. Pinterest went public in April last year. The issue price had been 19 dollars.