Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.
Der Beitrag 4 Ways to be Authentic on Social Media (and Increase Engagement) erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.