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Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. How sustainable that is, of course, impossible to say, but if Twitter can present itself as a solid advertising option, even with a smaller overall audience, that could negate some of the concern around that slower user growth.
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You probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying it’s exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.
Without a blog, you’ll find yourself experiencing a number of problems such as poor search engine optimization (SEO), lack of promotional content for social, little clout with your leads and customers, and fewer pages to share your lead-generating calls-to-action (CTAs) on.
So why, oh why, do so many marketers I talk to still have a laundry list of excuses for why they can’t maintain a blog?
Maybe because, unless you enjoy writing, business blogging might seem uninteresting, time-consuming, and difficult.
Well, the time for excuses is over and this guide is here to help you understand why. We’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts.
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Content nutzen: Blogbeiträge
Gerne kannst du Beiträge von Bloggern auf allen deinen Kanälen teilen. Das heißt:
Unbedingt solltest du Beiträge von Bloggern teilen, die du aktiv bei ihrer Reise unterstützt hast. Schließlich hast du Zeit und Geld investiert. Also nutze diese Inhalte auch!
Pro-Tipp: Erwähne den Blogger mittels einer sogenannten Mention (@Blogger). Der Blogger sieht hierdurch direkt, dass du einen Beitrag von ihm geteilt hast.
Pro-Tipp für Blogger: Falls du über eine Region schreibst, erwähne auch du diese mittels Mention auf deinen Kanälen.